![[Featured Image] A creative project manager shows a creative brief to a coworker using a laptop.](https://images.ctfassets.net/wp1lcwdav1p1/5XRZYXaflaHLCrBw5ZYLKQ/f986f302676d982d181e7fd48d09ac29/GettyImages-1333144979.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
How to Write an Impactful Creative Brief
A creative brief is a planning document that helps your whole creative team understand what you鈥檙e looking for in a creative project. Discover what goes into a creative brief and the advantages of implementing it for your next project.
September 27, 2024
Article

![[Featured Image] A designer is working on a sketch at a creative office while a team is brainstorming ideas for a project.](https://images.ctfassets.net/wp1lcwdav1p1/2NYICYY7LXyQ4t6JCDo9Rl/ffdee9d6c5deb220a6b5e927da4935f8/GettyImages-1357976514.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A woman stands outside wearing augmented reality (AR) glasses.](https://images.ctfassets.net/wp1lcwdav1p1/1ZDVck1Uvsj0VHtsu4tS1F/8aa9b19045a91e9a8e0b62f1cfb23602/GettyImages-521864981.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)


![[Featured Image] A UX designer sits at their computer and explores the most recent trends in web design.](https://images.ctfassets.net/wp1lcwdav1p1/1XomK46pUv5uYWAApf3qtZ/69dd6f9de267c34d6c20e8df3f2313c1/GettyImages-613861364.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A UX project manager stands in front of a whiteboard and gives a presentation to their team.](https://images.ctfassets.net/wp1lcwdav1p1/jSd6NPPNiEjwPCKbgem8u/59c8c0d95457848d8dc10fd7c84a3b13/GettyImages-1437209178.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A UX designer is studying for their user interview on their laptop.](https://images.ctfassets.net/wp1lcwdav1p1/67Q8MXYJJZG5py4y4iq3Ee/6f4ff32c6f53c0261ad6229f701624ca/GettyImages-1285441082.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] Two graphic designers collaborating on a project, using in-demand graphic design skills.](https://images.ctfassets.net/wp1lcwdav1p1/2jMVBNu6Yk8YfUMAibsKoR/9f15661dfc85107c07975edc1355c6f0/GettyImages-642293251.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] Two extended reality (XR) developers sit in an office and experiment with a VR headset.](https://images.ctfassets.net/wp1lcwdav1p1/1y3qrSWUuP4QdWaQGasbBq/f337fa0e0133da912620f7d3367b5ef8/GettyImages-1133530466.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A UX data analyst wears a headset, sits at a desk in their office, and uses a computer to look at data to determine whether their organization's product is user-friendly.](https://images.ctfassets.net/wp1lcwdav1p1/2jTvA7ctwAyNrnFFLXZ1Xa/72288114d85cab388f0d41da3ffd30ed/GettyImages-1191627970.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A person stands in an office wearing a virtual reality headset.](https://images.ctfassets.net/wp1lcwdav1p1/35eeUNsUexbYn9WsX7SuZS/bb7478cc010477a1a803538e16f81305/GettyImages-1146500413.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A 3D artist works on a project at their desk.](https://images.ctfassets.net/wp1lcwdav1p1/1V8YSIaUntPJLH2AkPbdsj/f24f5863bc89fb1bd6fe54687c80576c/GettyImages-1441666605.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A smiling woman uses a VR headset in a brightly colored room.](https://images.ctfassets.net/wp1lcwdav1p1/3IxuOAojWCseQiMvZTN1nQ/627e979e96b762d6ff72f897b485bdec/GettyImages-1401403408.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
