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A marketing degree can sometimes make a big difference in your earning potential. Salaries differ by role, but US graduates with a bachelor鈥檚 degree in marketing earn an average annual salary of $67,990 []. Compare that to $50,705 for those with an associate degree in marketing [闭.听

Considering that most marketing jobs require a bachelor鈥檚 degree, earning your bachelor鈥檚 in marketing has the potential to open new career paths in this popular field. By taking courses in foundational marketing subjects, such as business, economics and finance, communications, media, and advertising, you can build a rich foundation for your marketing career. You can also develop a more resourceful鈥攁nd transferable鈥攕kill set. Discover more about how much marketing majors make, the average marketing salary, and how you can improve your earning potential.

Marketing salary overview聽

The amount you can earn with a marketing degree depends on a few factors, including your experience, industry, and location. Let鈥檚 look at how salaries vary across each of these categories.听

Marketing salaries by experience

Entry-level marketing jobs typically require a bachelor鈥檚 degree in a related subject, like marketing, communications, or business, and one to three years of experience. Any internships or part-time roles you鈥檝e held may count toward experience

Typical average annual salaries for entry-level marketing jobs:

• Event marketing assistant: $49,477 []

• Marketing assistant: $48,535 []

• Social media coordinator: $48,302 []

• Product marketing assistant: $62,271 []

Mid-level marketing jobs tend to require at least three years of experience. By this point in your career, you鈥檒l also likely need a portfolio (for more creative roles) or some evidence of the positive impact you鈥檝e had on organizations while working in your previous positions.听聽聽

Typical average annual salaries for mid-level marketing jobs:

• Social media manager: $55,782 []

• Copywriter: $73,089 []

• Market research analyst: $78,724 []

• Senior SEO manager: $80,873 []

Measure your impact

In order to quantify your impact, use numbers to illustrate what you鈥檝e done successfully in your past work. For example, perhaps you increased engagement on your company鈥檚 social media platforms, or you helped improve page views on your company鈥檚 blog, or the campaigns you oversaw led to higher sales rates. Whatever the case may be, metrics that show your value help tell a bigger story.

Executive-level marketing jobs can take more time to reach. Generally, roles at this level require significant experience鈥攁nywhere from eight to 12 years minimum. As with a mid-level marketing career, you鈥檒l also likely need to show your impact alongside any higher-level responsibilities, like management or leadership.听

Typical average annual salaries for executive-level marketing jobs:

• Chief marketing officer: $165,540 []

• Creative director: $141,175 []

• Market research director: $110,476 []

• Communications director: $94,453 []

Marketing salaries by industry聽聽

One of the biggest upsides to marketing is the fact that it isn鈥檛 restricted to any particular industry. Companies everywhere need effective marketers who can generate interest and enthusiasm for their products and services.听

Thanks to this versatility, marketers may be able to increase their salary if they move into higher-paying industries. For example, the median salary for a marketing manager in the US was $157,620 [], but a marketing manager in tech made, on average, $196,150 []. Marketing managers also tend to make more in web search portals, oil and gas extraction, and natural gas transportation industries, according to the US Bureau of Labor Statistics [].

Marketing salaries by location聽

As you might expect, marketing salaries tend to be higher where the cost of living is more expensive. The cities where marketing managers earn the most include [闭:听

• San Jose, CA

• San Francisco, CA

• New York, NY

• Trenton, NJ

• Fort Collins, CO

But you don't necessarily need to live in a big city to earn a bigger salary. If you鈥檙e interested in learning more about specific marketing salaries for your area, you can use job search sites, like Indeed and Glassdoor, or salary sites, like Payscale and Salary.com, to find out what your state and perhaps even your city pays by job title.听聽

Job outlook for marketing

Marketing is in high demand, but some sectors may be more lucrative than others. Thanks to the rise in e-commerce and digital marketing, there鈥檚 a growing demand for digital skills []. Some of the highest-paying, entry-level digital marketing jobs include:

• Email marketing specialist: $57,000 []

• Digital marketing specialist: $61,969 []

• Digital graphic designer: $66,789 []

• Content specialist: $55,945 []

• SEO specialist: $64,576 []

• Social media specialist: $53,097 []

For mid-level marketing careers, advertising, promotions, and marketing managers are poised to grow by 8 percent over the next decade [], while market research analysts are also on pace to grow by 8 percent [], which may translate to more opportunities and in turn more competitive salaries.听聽

As you work on your marketing degree, taking specialized marketing courses or electives focused on newer sectors of marketing may help prepare you to pursue more in-demand marketing careers and increase your earning potential over time.听

How to increase your marketing salary聽

If you鈥檙e wondering how to leverage your marketing degree to earn a higher salary, there are a number of options to explore.听

Strengthen your tech skills.听聽

Thanks to emerging markets, new technologies, and changing customer needs, marketing is a dynamic landscape that鈥檚 constantly evolving. You can stay on top of trends by learning new tech skills related to your current or future career goals. Marketing managers, for example, may want to brush up on customer relations management (CRM) programs, while email marketing managers can stay informed about the latest email marketing services beyond popular platforms like Mailchimp and Constant Contact.

If you鈥檙e not sure where to start, looking over the 鈥渞equired鈥� section of job postings can help indicate any areas you need to learn鈥攐r strengthen.听

Grow your network.听

Communication is a key skill in marketing, and you should think about putting that to work for your own benefit. Networking with more senior members of your team, or reaching out to marketers at other companies for informational interviews can help create connections that may one day come in handy when a more advanced role opens.听聽

Earn certificates or take additional courses.听

If you鈥檇 like to move into a new marketing sector, taking courses or earning a Professional Certificate can provide you with the knowledge base you鈥檒l need to make that transition. Those same resources can also help you advance in your current career, strengthening skills you鈥檒l need to take on more responsibility.听

Learn practical skills from top industry experts through the Meta Social Media Marketing or Marketing Analytics Professional Certificates on 糖心vlog官网观看.

Pursue an advanced degree.

Some mid-level and many executive-level marketing jobs require鈥攐r recommend鈥攁n advanced degree, like a master鈥檚. The earning difference can be significant. While US graduates with a bachelor鈥檚 in marketing make $67,990 on average [], graduates with a master鈥檚 in marketing make $70,000 in annual average salary []. That number increases significantly with an advanced business degree, such as the MBA, which often includes marketing as a specialization. MBA graduates with a marketing focus in the US make an average salary of $99,000 [闭.听

Other marketing degree career options

Earning your marketing degree doesn鈥檛 limit you to a career in marketing. Thanks to the foundational courses in business, sales, advertising, communications, and even customer behavior you should be exposed to, you can apply that education to other fields. With a marketing degree, you can explore becoming a business analyst, sales representative, or internal communications specialist鈥攖o name just a few possibilities.听聽

Also, thanks to the transferable skills a marketing degree conveys, you can apply what you鈥檝e learned鈥攈ow to communicate, how to plan, how to stay organized鈥攖o other career pathways. 聽

Begin working toward a marketing degree salary聽

Explore the University of London鈥檚 BSc in Marketing, which combines a foundational marketing education with practical skills development. Or if a bachelor鈥檚 degree doesn鈥檛 fit your career plans, explore specialized marketing areas with Professional Certificates like Google Digital Marketing & E-commerce or Meta Social Media Marketing.