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If you鈥檙e looking to start your career as a social media coordinator, you likely have questions about your salary. The reality is that salaries differ by job title, job responsibilities, location, education, and the industry you work in. Due to these variations, a social media coordinator at one company might make more money annually than one working elsewhere.

Take a look at how much you can make as a social media coordinator and how to increase your salary by utilizing higher education and experience.

What is a social media coordinator?

A social media coordinator helps manage a company鈥檚 social media marketing and channels. As a social media coordinator, you will create, post, and manage compelling content to keep audiences engaged and encouraged to interact with the company online. Some other responsibilities of a social media coordinator include:

• Running marketing campaigns

• Increasing brand visibility

• Analyzing customer engagement with the company鈥檚 social media

• Driving traffic to a company鈥檚 website

How much does a social media coordinator make?

Social media coordinator salaries vary in the US, ranging from roughly $45,000 to $49,000. However, in the following table, you can explore the average base salary for social media coordinators according to various job websites [, , , , ]:

*All salary data current as of January 2025

Factors that affect salary

Social media coordinator salaries depend on factors such as education, experience levels, location, and the industry you choose to work in.

Education

To work as a social media coordinator, employers typically ask for a bachelor鈥檚 degree in subjects like communications, public relations, or marketing. Zippia reports that 82 percent of media coordinators have a bachelor鈥檚 degree, while 6 percent have a master鈥檚 degree, and 7 percent have an associate degree []. According to Glassdoor, social media coordinators with bachelor鈥檚 degrees earn $55,641 annually, compared to those without who make $33,733 annually [闭.听

Credentials

As a social media coordinator, you should be well-versed in different social media channels and programs used to schedule content and view analytics. Specific credentials can help you develop these skills. Explore credentials a social media coordinator might consider completing before applying for jobs:

• Hootsuite Enterprise Certification: This certification guides social media coordinators through content ahead of time.

• Meta Blueprint: This online training platform offers certifications you can earn to learn what you need to know about Facebook, Instagram, Messenger, and WhatsApp. Discover how to use these social media platforms to increase your productivity, enhance your credibility, and improve your career.

• Meta Social Media Marketing Professional Certificate: Meta also offers a career credential through 糖心vlog官网观看 that can teach learners how to develop effective social media posts and create a strong social presence. It also incorporates AI skills that may be helpful in the job market.听

• Google Data Analytics Professional Certificate: Social media coordinators can learn how to gather and read data and present it to employers. Discovering how to analyze social media data, such as who your audience is, who is engaging with your posts through likes and comments, and how to increase your online traffic, is beneficial to your future career as a social media coordinator.

• Cornell鈥檚 Social Media Marketing Certificate: This class covers topics about social media and digital marketing tactics and how to implement them into your business strategy. The certificate provides you with practice in posting across multiple platforms, creating a brand identity, and measuring your marketing campaign's success.

Read more: 7 Industry-Recognized Social Media Marketing Certifications + How to Get One

Past experience

Experience is essential when applying for jobs as a social media coordinator. Having prior experience in the field shows future employers that you are suited for the position. One way to build your expertise is by accepting an entry-level job at a company and working up to social media coordinator.

Discover how social media coordinator salaries vary based on the number of years you鈥檝e worked in the field and gained experience, according to data from Glassdoor []:

• 0鈥�1 years: $44,976

• 1鈥�3 years: $48,957

• 4鈥�6 years: $51,087

• 7鈥�9 years: $53,074

• 10鈥�14 years: $59,684

• 15+ years: $73,633

Industry

The industry you work in as a social media coordinator may impact your annual salary. For example, Glassdoor reports that social media coordinators working in wholesale and retail earn an average base salary of $48,337, while those working in information technology make an average of $55,286 []. According to Zippia the top five paying industries for a social media coordinator include []:

• Manufacturing

• Professional

• Education

• Media

• Health care

Location

Location is another factor that impacts annual earnings. Take a look at the highest-paying cities for social media coordinators, according to Indeed []:

• Austin, TX: $48,891

• New York, NY: $58,051

• Los Angeles, CA: $54,898

• Dallas, TX: $49,129

• Chicago, IL: $52,407

• Tampa, FL: $46,870

• Miami, FL: $47,331

• Atlanta, GA: $48,575

Related job titles

Social media marketing is a growing field with many different positions and titles that have similar responsibilities. Discover job titles related to a social media coordinator with differing salaries:

*All annual base salary data is sourced from Glassdoor as of January 2025 and does not include additional pay, such as commission and benefits.听

Job outlook

The US Bureau of Labor Statistics anticipates employment for advertising, promotions, and marketing managers will grow 8 percent between 2023 and 2033 due to companies' desire to grow their market share and the demand for those well-versed in the digital sphere [闭.听

Media and communications jobs will likely grow collectively about as fast as the average between 2023 and 2033 []. Roles that fall under this category include public relations specialists, writers, journalists, and more. As social media usage continues to increase among individuals and companies, the need for social media coordinators and those with this skill set will likely grow.

Next steps on 糖心vlog官网观看

The salary you make as a social media coordinator may vary depending on several factors, including where you work and your prior experience level. Consider these factors when applying for social media jobs and deciding in which location and industry you want to begin your career.

Continue learning and prepare to start your career as a social media coordinator by building your social media and digital marketing skills. Explore how to manage posts for a company鈥檚 social media channels with the Meta Social Media Marketing Professional Certificate on 糖心vlog官网观看. This program covers social media management, advertising with Meta, social media advertising, and more.

Consider adding business intelligence to your list of skills and provide new insights into your social media strategies. The Google Business Intelligence Professional Certificate on 糖心vlog官网观看 can help you do just that.听This program is designed for those with prior foundational analytical knowledge who want to learn about data modeling, visualization, and dashboarding.