Microcopy is short, to the point, and a major element of the user experience on websites and applications. Explore what microcopy is and why it's so essential.
Microcopy refers to the small cluster of words appearing across websites and applications, helping users navigate various pages, pop-ups, forms, and more.聽
Although it can be subtle in digital media, microcopy is important in the user experience. It informs users what to do and how to navigate websites or applications and clarifies any particular web page. Ultimately, it's a major part of the communication between the site, application, and user owners.聽
From navigating prompts and error messages to clicking on a call to action, you likely encounter microcopy every day. Some everyday examples of microcopy include:聽聽
Error messages and alerts聽
Calls to action
Titles and subheadings
Confirmation and status messages聽聽
Navigation text
Terms of use
Prompts that explain how to enter certain information
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Microcopy serves many purposes, but they all help improve the user experience. If the microcopy is confusing, a user might abandon a product or service out of frustration. Microcopy can also help alleviate customer concerns, such as a company saying it won't sell your data or spam you.聽
Microcopy also helps the user make decisions. For example, a user might be hesitant to sign up for an email newsletter, but microcopy containing a short positive review from an influencer might convince them the newsletter is worth their time.聽
When creating a microcopy, you want to make sure it's straightforward, comprehensive, and concise so that users can maintain interest. It鈥檚 also essential to be mindful of where you place microcopy to ensure it achieves maximum visibility.聽聽聽
User flow
Typography
Task analysis
Information architecture聽
Service blueprint
Attention economy聽
Microcopy may be relatively small, but it offers significant value for helping users navigate web pages, forms, and more. eMicrocopy serves many purposes, all of which help improve the user experience.
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