En este 煤ltimo curso de la Especialidad 鈥淎nal铆ticas de marketing Digital鈥�, tendr谩s la oportunidad de adentrarte en el mundo de las diversas redes sociales, conociendo c贸mo y cu谩ndo es recomendable utilizarlas, aprendiendo a administrar sus indicadores a trav茅s de KPIs y dashboards.
Anal铆ticas en Redes Sociales
Anal铆ticas en Redes Sociales
This course is part of Anal铆ticas de Marketing Digital Specialization
Instructor: Delia P茅rez Lozano
2,731 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(20 reviews)
Beginner level
No prior experience required
22 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
15 assignments
Taught in Spanish
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This course is part of the Anal铆ticas de Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
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There are 4 modules in this course
En este primer tema vamos a tratar sobre qu茅 son las redes sociales de manera general; tendr谩s oportunidad de conocer una enorme variedad de ellas y te preparar谩s para distinguir qui茅n es el principal target de algunas. Podr谩s comprender tambi茅n por qu茅 las personas hacemos uso de las redes sociales.
What's included
2 videos13 readings4 assignments1 discussion prompt
Es un gusto tenerlos de vuelta para continuar con este segundo tema del curso. Ahora, nos adentraremos un poco en la red social personal m谩s conocida en todo el mundo: Facebook. Conoceremos un poco m谩s sobre las oportunidades que nos ofrece y la forma de ver si estamos teniendo 茅xito. Continuaremos el tema con otras redes sociales que son tambi茅n altamente conocidas: Instagram, la casi extinta Snapchat y por supuesto, Pinterest.
What's included
2 videos10 readings3 assignments1 discussion prompt
Este tercer tema abordar谩 redes digitales muy distintas unas de otras, y al mismo tiempo nos permitir谩 tener una perspectiva m谩s amplia del manejo de algunas de ellas. Iniciaremos este recorrido distinguiendo entre dos tipos de formatos para los videos: algunas redes sociales podemos subirlos despu茅s de grabarlo y otras que permiten subirlo en vivo. Haremos un recorrido por una plataforma 煤nica e interesante: Twitter y su formato micromedia. Finalizaremos con las llamadas redes sociales profesionales que dar谩n un toque distinto a toda esta parte de las m茅tricas.
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
Nos encontramos en la recta final de este curso y de toda la especialidad 鈥淎nal铆ticas de Marketing Digital鈥�. En este espacio, revisaremos algunas redes sociales tal vez no tan importantes como las que hemos visto al momento, pero que no por ello debemos dejar fuera. Tambi茅n, analizaremos algunas otras redes sociales que, quiz谩s para algunos, ni siquiera deber铆an considerarse como tal. Y, por 煤ltimo, veremos qu茅 podemos esperar en el futuro de este interesante medio.
What's included
3 videos10 readings5 assignments1 discussion prompt
Instructor
Instructor ratings
4.2 (5 ratings)Offered by
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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