En este 煤ltimo curso de la Especialidad 鈥淎nal铆ticas de marketing Digital鈥�, tendr谩s la oportunidad de adentrarte en el mundo de las diversas redes sociales, conociendo c贸mo y cu谩ndo es recomendable utilizarlas, aprendiendo a administrar sus indicadores a trav茅s de KPIs y dashboards.
Anal铆ticas en Redes Sociales
Discover new skills with 30% off courses from industry experts. Save now.
Anal铆ticas en Redes Sociales
This course is part of Anal铆ticas de Marketing Digital Specialization
Instructor: Delia P茅rez Lozano
3,298 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(27 reviews)
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
15 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Anal铆ticas de Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
En este primer tema vamos a tratar sobre qu茅 son las redes sociales de manera general; tendr谩s oportunidad de conocer una enorme variedad de ellas y te preparar谩s para distinguir qui茅n es el principal target de algunas. Podr谩s comprender tambi茅n por qu茅 las personas hacemos uso de las redes sociales.
What's included
2 videos13 readings4 assignments1 discussion prompt
Es un gusto tenerlos de vuelta para continuar con este segundo tema del curso. Ahora, nos adentraremos un poco en la red social personal m谩s conocida en todo el mundo: Facebook. Conoceremos un poco m谩s sobre las oportunidades que nos ofrece y la forma de ver si estamos teniendo 茅xito. Continuaremos el tema con otras redes sociales que son tambi茅n altamente conocidas: Instagram, la casi extinta Snapchat y por supuesto, Pinterest.
What's included
2 videos10 readings3 assignments1 discussion prompt
Este tercer tema abordar谩 redes digitales muy distintas unas de otras, y al mismo tiempo nos permitir谩 tener una perspectiva m谩s amplia del manejo de algunas de ellas. Iniciaremos este recorrido distinguiendo entre dos tipos de formatos para los videos: algunas redes sociales podemos subirlos despu茅s de grabarlo y otras que permiten subirlo en vivo. Haremos un recorrido por una plataforma 煤nica e interesante: Twitter y su formato micromedia. Finalizaremos con las llamadas redes sociales profesionales que dar谩n un toque distinto a toda esta parte de las m茅tricas.
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
Nos encontramos en la recta final de este curso y de toda la especialidad 鈥淎nal铆ticas de Marketing Digital鈥�. En este espacio, revisaremos algunas redes sociales tal vez no tan importantes como las que hemos visto al momento, pero que no por ello debemos dejar fuera. Tambi茅n, analizaremos algunas otras redes sociales que, quiz谩s para algunos, ni siquiera deber铆an considerarse como tal. Y, por 煤ltimo, veremos qu茅 podemos esperar en el futuro de este interesante medio.
What's included
3 videos10 readings5 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
4.2 (5 ratings)Offered by
Explore more from Entrepreneurship
Tecnol贸gico de Monterrey
Tecnol贸gico de Monterrey
Why people choose 糖心vlog官网观看 for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, 糖心vlog官网观看 is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. 糖心vlog官网观看 allows me to learn without limits."
Learner reviews
4.7
27 reviews
- 5 stars
81.48%
- 4 stars
11.11%
- 3 stars
3.70%
- 2 stars
3.70%
- 1 star
0%
Showing 3 of 27
GA
5
Reviewed on Jul 29, 2025
Muy buena para estos tiempos que viene en aumento el mercado digital.
Open new doors with 糖心vlog官网观看 Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose 糖心vlog官网观看 for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don鈥檛 give refunds, but you can cancel your subscription at any time. See our full refund policy.
More questions
Financial aid available,