En este primer curso se comprender谩 el comportamiento de los usuarios y el impacto en la medici贸n de interacciones que se dan en las P谩ginas web, Landing page o b煤squedas de informaci贸n de navegadores tradicionales. Tambi茅n podremos distinguir las principales herramientas de la anal铆tica que se utilizan en el mercado y la importancia en el uso de Google Analytics. Tambi茅n ser谩 relevante identificar los principales objetivos comerciales y de marca a trav茅s del uso de las herramientas y m茅tricas de anal铆tica web.
Anal铆ticas y M茅tricas de Marketing
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Anal铆ticas y M茅tricas de Marketing
This course is part of Anal铆ticas de Marketing Digital Specialization
Instructor: Rafael Jos茅 Arria Ramos
14,234 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(197 reviews)
Beginner level
Recommended experience
Flexible schedule
3 weeks at 10 hours a week
Learn at your own pace
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Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
15 assignments
Taught in Spanish
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This course is part of the Anal铆ticas de Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
En este primer tema vamos a tratar de la definici贸n de anal铆tica web, herramientas y m茅tricas. As铆 mismo, daremos una introducci贸n a la terminolog铆a b谩sica, donde tambi茅n hablaremos de las etapas de la anal铆tica web.
What's included
2 videos14 readings4 assignments1 discussion prompt
En la segunda parte de este curso nos centraremos en entender la relaci贸n que se presenta entre el Marketing Digital y la Anal铆tica Digital. Donde tambi茅n nos concentraremos en la creaci贸n para definir un plan b谩sico de medici贸n, y la forma de hacerlo adecuadamente.
What's included
2 videos10 readings3 assignments1 discussion prompt
En este tercer tema del curso nos enfocaremos en conocer los principales An谩lisis de Marketing Digital. Adem谩s, tambi茅n nos concentraremos en las audiencias y segmentos, as铆 como el An谩lisis de Grupos y de la competencia.
What's included
2 videos10 readings3 assignments1 peer review1 discussion prompt
En este 煤ltimo tema del curso nos centraremos en comprender la importancia de los Embudos de Conversi贸n, as铆 como sus diferentes tipos. Tambi茅n revisaremos lo importante que es impulsar el uso de la Anal铆tica Digital para una mejor toma de decisiones.
What's included
3 videos11 readings5 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
4.6 (56 ratings)Offered by
Explore more from Marketing
Tecnol贸gico de Monterrey
Tecnol贸gico de Monterrey
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4.7
197 reviews
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Showing 3 of 197
CR
5
Reviewed on May 27, 2025
Es muy completo, pero me hubiese gustado poder practicar m谩s con graficos y datos estad铆sticos como los propuestos en la 煤ltima evaluaci贸n del m贸dulo 4.
GM
5
Reviewed on Apr 5, 2023
Muy bueno el curso de Anal铆ticas y M茅tricas de Marketing, siento que me aporta conocimiento valioso y actualizado.
RS
5
Reviewed on Aug 22, 2024
Este curso fue una experiencia enriquecedora que permiti贸 amplificar mis conocimientos y conocer m谩s a fondo del entorno del marketing digital. Lo recomiendo.
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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