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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,007 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You鈥檒l create media plans and set performance goals. You鈥檒l learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You鈥檒l use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

IP

Jan 27, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

VN

Aug 16, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

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By Deleted A

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Feb 23, 2023

Thank You

By Sony T

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Dec 2, 2022

Thank You

By 賳賵丕賱 爻 賲 夭

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Oct 1, 2022

gooooood

By Hazem M

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Jun 18, 2022

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By FAJAR R

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Feb 27, 2025

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Dec 4, 2024

Lo mejor

By Juana M T H

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Jun 2, 2024

Exelente

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Aug 11, 2023

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Oct 18, 2022

Perfect

By Emma B

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Apr 2, 2025

Amazing

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Mar 6, 2024

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Jan 10, 2024

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Jun 29, 2023

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Jun 24, 2023

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Apr 16, 2023

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Nov 12, 2022

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Dec 27, 2023

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Jun 21, 2023

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Jun 9, 2023

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Sep 13, 2022

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Mar 10, 2025

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May 26, 2024

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Feb 15, 2024

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Oct 20, 2023

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