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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,190 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You鈥檒l create media plans and set performance goals. You鈥檒l learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You鈥檒l use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

RR

Oct 13, 2022

I鈥媡 was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

SW

Aug 23, 2022

I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.

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151 - 175 of 473 Reviews for Assess for Success: Marketing Analytics and Measurement

By Bruce w

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Mar 10, 2023

Very hard for me, it was like to much information and to fast. But I managed to get through it.

By Sheila M

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Nov 6, 2024

Unbelievable how this course taught me so many things I wasn't aware of before, so surprising.

By Atif U K

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May 21, 2023

THE best course ever in this specilization course whose learning relies on practical work .

By Lourdes B

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Feb 22, 2024

A complete course which has given me the confidence to keep going to pursue my certificate

By Ally B

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May 11, 2022

Very good details on how to measure success and understand analytics in digital marketing.

By KHALID M

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Mar 28, 2023

Very informative and detailed course on Marketing Analytics and Measurement. Excellent.

By Jennifer S

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Jul 26, 2025

This is very insightful. This is my favourite segment among the whole marketing course.

By Bibash K

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Feb 29, 2024

Very insightful for beginners to start and know what to choose as a Digital marketer.

By Mariyam N

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Sep 5, 2022

I really enjoyed the course also it add a extra pointer in my carriers growth path

By Mukudzeishe P T

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Nov 6, 2024

This is the best course i have done so far ,it teaches you everything step by step.

By Miriam d F

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Nov 3, 2024

Muy buena iniciaci贸n con recursos fundamentales y una labor did谩ctica muy acertada.

By Arslan K

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Feb 25, 2023

This is very well designed to learn about marketing analytics and its measurements.

By Jade H

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Nov 20, 2022

Great information. Great format for learning. Great confidence as a result! Thanks.

By bakhtiyar k

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Aug 22, 2023

泻褉褍褌芯, 褌芯 褔褌芯 懈褋泻邪谢, 芯褋芯斜械薪薪芯 锌褉芯 蟹邪懈薪褌械褉械褋芯胁邪薪薪褘械 谢懈褑邪 懈 泻邪泻 褋 薪懈屑懈 褉邪蟹谐芯胁邪褉懈胁邪褌褜

By Benjamin D D

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Sep 26, 2022

The simplified learning materials and depth of each module made it easy to grasp!

By Chami C

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May 11, 2022

Packed with useful knowledge. Expanded my experience and professional vocabulary.

By MITCHELL G

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Jul 12, 2024

Very helpful! I am sure this will be of great help in starting a new career!

By Janine W

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Oct 16, 2023

Very valuable skills that get you excited for the first time, in this course

By Jamal J

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Oct 16, 2022

Thank you Cousera and Google. It was a very engaging and interesting course.

By Brawndy D

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Oct 2, 2022

I recommend this course to anyone looking to gain insights working with data

By Malik U

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Feb 18, 2024

Really informative course, love to be a part of this amazing community.

By Janet T O P

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Sep 17, 2022

Very thorough! Exercises and Application Projects were very helpful.

By Arunkumar h A

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Apr 7, 2023

I thing this is best way of getting knowledge about digital marketing

By Marcus d A P

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May 29, 2024

Excellent course! I would say it is one of the most important ones.

By Paul L

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Jun 28, 2022

A perfect way to create meaningful and straighforward presentations