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Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,055 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SN

Apr 11, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

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651 - 675 of 1,461 Reviews for Attract and Engage Customers with Digital Marketing

By 毓亘丿丕賱賱賴 丕

鈥�

Sep 25, 2022

This course was very helpful and I recommend it

By Shubham S

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Aug 27, 2022

Very great information and almost practical too.

By mona a

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Aug 9, 2022

it was amazin course i learn alot and i enjoy it

By jacob S

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Jul 30, 2022

Attract Engage Customers with Digital Marketing.

By TRAYCEE F

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Jul 16, 2022

Amazing. Straight forward and super informative.

By Shannon D

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Jun 7, 2025

Excellent information and tools! Very Valuable!

By Waris B

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Mar 26, 2025

Learn too much from just one course in 10 days.

By B谩ch T T 膼

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Sep 29, 2024

This course help me improve my skills in career

By Jamal M

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Mar 15, 2024

Great course, I'm glad I decided to participate

By azz h

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Feb 10, 2024

great course for new comer in digital marketing

By Saleem K

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Sep 21, 2023

Thank you team Google for such awesome courses.

By Zeeshan A

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Aug 27, 2023

Amazing experience with coursera and instructor

By Dasun D

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Aug 24, 2023

It is very privilege to learning with coursera.

By Lina M R O

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May 19, 2025

excelente muy bien explicado y animan a seguir

By Deleted A

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Dec 23, 2023

I am very happy of Accomplishment this course.

By PHITSANU

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Oct 12, 2023

I hope that the teaching audio will be louder.

By aldian d

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Sep 20, 2023

amazing course with very best practice insight

By chinthaka w

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Sep 13, 2023

learn on Google ad i will use it at my compnay

By Enrique S

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Feb 19, 2023

So many insights, even if you have experience!

By Mindaye B

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Nov 23, 2022

Really awesome wow I am very excited right now

By Ecomerce S L

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Oct 4, 2022

thaks, i learnd several strategies for my job

By Anindya r

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Aug 27, 2022

The content of the course is industry focused.

By Issa B

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Aug 19, 2022

I enjoyed the outline of learning. Thank you

By MARIA C B D F

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May 1, 2025

otimo, e isso e uma boa oportunidade para nos

By Kimmo P

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Dec 11, 2023

Nice to learn about marketing at my own pace.