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Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,509 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 22, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

TA

Mar 26, 2023

Has been a great experience!, this course has a lot of information that keeps your thoughts running and helps you to better understand our surrounding conditions in digital marketing.

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826 - 850 of 1,574 Reviews for Attract and Engage Customers with Digital Marketing

By Bobby B

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Jul 11, 2024

I'm blessed with this learnings

By Deleted A

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Nov 27, 2023

I enjoyed learning this course.

By Salaar B

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Oct 16, 2023

Experts have done a great work.

By rahima k

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Jun 22, 2023

This course helped me immensely

By Huma M

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Feb 8, 2023

This course is very informative

By Amit S P

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Dec 22, 2022

great learning......!!!!!!!!!!!

By Sheyamalavathy

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Nov 8, 2022

really helpful in the coursera

By A E

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Sep 22, 2022

This is really taking me there

By Oty C

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Aug 2, 2022

Excelente curso, muchas gracias

By Frances H

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May 29, 2022

very helpful and comprehensive!

By Mujtaba H

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May 27, 2022

WELL COACH IS VERY GOOD ADVISER

By Francis M

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Nov 4, 2025

Muy completo y bien explicado.

By Nasir M

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Aug 21, 2025

Wonderful course to begin with

By Alejandro C S

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Jan 21, 2025

Fant谩stico y muy instruccional

By Shraddha n

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Jan 12, 2025

Excellent teaching by Coach AK

By Viktoriia K

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Dec 9, 2024

AK is a very charismatic coach

By irene c

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Jul 22, 2024

Very informative and practical

By DIFA D A

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Jul 19, 2024

great course, very challenging

By Faizan H

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Apr 6, 2024

VERY USEFUL HIGHLY RECOMMENDED

By D. W

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Feb 25, 2024

Great course and lots of info!

By S A

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Jan 14, 2024

Very well presented impressive

By Thando M

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Aug 9, 2023

Excellent course! I enjoyed it

By Frederick O F J

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May 12, 2023

So many nuggets were received.

By ashwani c

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May 11, 2023

excellent course well designed

By Alpheus E V F

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Feb 25, 2023

Engaging instructional videos!