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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,940 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you 糖心vlog官网观看 and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks 糖心vlog官网观看 team.

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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951 - 975 of 1,436 Reviews for Attract and Engage Customers with Digital Marketing

By Saad A

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Nov 3, 2023

Great Instructor.

By Khadar W

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Sep 25, 2023

I recommended it.

By Ajit K R

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Sep 14, 2023

loads of insights

By manuela p c

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Aug 25, 2023

Great information

By Dee B

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Jun 26, 2023

WONDERFUL COURSE!

By Muhammad N a

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Nov 27, 2022

wonderful content

By garima n

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Nov 16, 2022

good explanations

By Robert S

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Sep 24, 2022

Very informative

By Jaun P

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Aug 26, 2022

Worth my money..!

By Euphrasia G

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Feb 27, 2025

Excellent course

By Vishal P

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Jan 20, 2025

amazing insights

By BAKKI S

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Nov 11, 2024

good explanation

By SASI K A

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Oct 14, 2024

Very informative

By Doniyor A

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Sep 28, 2024

Very nice course

By Maria S

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Sep 21, 2024

Excelente curso.

By Sharon D

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Aug 16, 2024

Very Informative

By Hendrik V M

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Apr 25, 2024

Very informative

By Furqat A

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Apr 6, 2024

Assalomu aleykum

By Nikita k

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Feb 11, 2024

enjoyed learning

By Anwer A Z

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Dec 7, 2023

Sea of Knowledge

By Rana S

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Sep 13, 2023

very informative

By Muhammad S

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Jul 17, 2023

Great Experience

By Aditya K

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Jun 9, 2023

Great Experience

By MUTHU G

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Apr 30, 2023

Nice experience.

By Komal A

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Jan 17, 2023

SEO optimization