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Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,055 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SN

Apr 11, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

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951 - 975 of 1,461 Reviews for Attract and Engage Customers with Digital Marketing

By Amara I E

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Apr 24, 2023

Good Examples made

By Angel M

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Apr 20, 2023

Excellentexcellent

By Thazin P W

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Apr 12, 2023

It is really good.

By Ashok k V

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Jan 6, 2023

Excellent learning

By tanya 1

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Nov 25, 2022

Easy to understand

By Irina A D V

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Jul 24, 2022

Muchas gracias! <3

By Myriam C

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Feb 25, 2025

Muy claro y ameno

By Sunil K P

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Feb 13, 2025

Its good to learn

By Ho脿ng T N

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Aug 13, 2024

it helps me a lot

By EDY S

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Jul 14, 2024

happy and healthy

By Kousar P

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Dec 22, 2023

my fevrite course

By Fari S

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Nov 22, 2023

Great experience,

By Saad A

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Nov 3, 2023

Great Instructor.

By Khadar W

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Sep 25, 2023

I recommended it.

By Ajit K R

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Sep 14, 2023

loads of insights

By manuela p c

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Aug 25, 2023

Great information

By Dee B

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Jun 26, 2023

WONDERFUL COURSE!

By Muhammad N a

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Nov 27, 2022

wonderful content

By garima n

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Nov 16, 2022

good explanations

By Robert S

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Sep 24, 2022

Very informative

By Jaun P

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Aug 26, 2022

Worth my money..!

By Euphrasia G

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Feb 27, 2025

Excellent course

By Vishal P

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Jan 20, 2025

amazing insights

By BAKKI S

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Nov 11, 2024

good explanation

By SASI K A

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Oct 14, 2024

Very informative