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Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,503 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 22, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

JA

Oct 25, 2023

I Completed this course recently and I have learned so many of the things which I didn't know. Really Good Learning experience as the material in the course is well designed and easy to get along.

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1426 - 1450 of 1,574 Reviews for Attract and Engage Customers with Digital Marketing

By Hamza A

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Jan 13, 2023

A lot of things to know in this course. The way of teaching of coach AR is fabulous

By Prashant S

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Jul 18, 2023

good to learn but if practical demo available that will be 5 star for this course

By Maria M

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Feb 13, 2024

i have benefited from this course so much. and i got the whole idea of marketing

By Dennis J S B

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Jan 19, 2024

good course outline with a variety of learning methods and interactive exercises

By Saesha K

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Jul 16, 2024

Good course. Offers preliminary understanding of digital media marketing tools.

By tr峄媙h t x

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May 25, 2023

The course is very good and useful but I find the details do not meet my needs

By Iqra

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Sep 26, 2025

it is good for students with its studies and this course manage by yourself

By Patricia B

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Feb 3, 2024

To much theory, but no opportunity to make a real practice with Google Ads.

By Priyanshi C

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Oct 16, 2023

This course was very informative and helpful for me . Thank you #coursera

By Brain A

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Aug 4, 2023

Very enriching, hands-on and intense

Challenging also.

I almost gave up :-)

By Santiago B i

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Jul 23, 2025

Es muy bueno, solamente que me gustar铆a que fueran cosas m谩s pr谩cticas

By Mark B

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Aug 16, 2022

Great insights into the methods used by Google to assist businesses.

By stefano m

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Nov 13, 2024

Teilweise sind die Fragen in den Tests sehr schlecht 眉bersetzt!

By T峄憂g H T

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Aug 23, 2022

The videos on how Google ads work are still quite confusing

By Mr A

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Oct 31, 2023

VERY GOOD COURSE BUT I THINK THEY COULD SHOW MORE EXAMPLE

By Vanessa M

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Jul 28, 2023

It was a fun course loved learning about the Google Ads!

By Jayesh J

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Jul 22, 2023

It was an exemplary course to say the least. Well done !

By Luis G A

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Aug 1, 2025

O curso 茅 muito bom, mas as tradu莽玫es n茫o est茫o legais.

By Sarah N

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Jul 26, 2024

I think I need to review more activities with engaging

By hazem s

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Mar 3, 2024

I hope there is a practical explanation with examples

By Alfred T

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Jun 6, 2022

test was difficult but course material was digestable

By Nehaj U S

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Jul 17, 2023

it was difficult but was necessary for information

By Sebastian M

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Oct 24, 2023

Explains really well how a marketing funnel works

By Neil B

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Jul 19, 2024

Just help with some google dashboard activities