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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,940 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you 糖心vlog官网观看 and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks 糖心vlog官网观看 team.

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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851 - 875 of 1,436 Reviews for Attract and Engage Customers with Digital Marketing

By Umar F

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Feb 2, 2023

Very nice and informative.

By Akhlas A

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Nov 28, 2022

Best learninig experience.

By Alex G

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Sep 5, 2022

it was amazing experience!

By gita w

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Sep 2, 2022

best place to study online

By K B

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Aug 27, 2022

great course. lots of info

By Muhammad I

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Jan 21, 2025

great top notch teaching

By SAMAY Y

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Oct 1, 2024

GREAT LEARNING EXPERIENCE

By Nader A

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Jul 25, 2024

cover all important topic

By Irina R

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Jul 23, 2024

Clear and well presented!

By Ameya S

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Jun 25, 2024

great learning experience

By Mehboob H

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Mar 15, 2024

great learning experience

By Ameer H

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Dec 10, 2023

Gained a lot of Knowledge

By Antonio N A A

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Oct 17, 2023

Great Course and Teachers

By Sohyb S

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Sep 28, 2023

thanks coach ak very much

By lisa v o t

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Sep 7, 2023

es un modulo muy completo

By Dr S K G

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May 29, 2023

Great Learning Experience

By Paola Z

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May 3, 2023

El curso es muy completo.

By Stephen F

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Apr 30, 2023

great course! Learn a lot

By Sajjad I

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Apr 22, 2023

Overall Great Experience!

By Danny O

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Apr 9, 2023

Absolutely Amazing Course

By Rosemond P

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Jan 30, 2023

GREAT! This program! Hmm!

By Janine W

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Jan 22, 2023

Top notch course material

By 喙�喔樴傅喔⑧福喔娻副喔� 喔�

鈥�

Oct 23, 2022

Good lesson for marketer

By Ng么 H Q

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Oct 19, 2024

It is useful for my work

By Alfonso F

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May 28, 2024

Excelentes conocimientos