A transforma莽茫o digital 茅 um t贸pico importante, mas do que se trata exatamente e o que significa para as empresas? Neste curso, desenvolvido na Darden School of Business na Universidade da Virg铆nia e liderado pelos especialistas em gest茫o global da Darden e do Boston Consulting Group (BCG), falamos sobre transforma莽茫o digital de duas maneiras. Primeiro, discutimos o ritmo da mudan莽a e o imperativo que ela cria para os neg贸cios. Em seguida, fornecemos o contexto para essa transforma莽茫o e o que 茅 preciso para vencer na era digital. Depois, analisamos a estrutura propriet谩ria do BCG, que ajuda voc锚 a identificar as principais 谩reas a serem digitalizadas, incluindo estrat茅gia, processos centrais e tecnologia.
Transforma莽茫o digital
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4.6
(25 reviews)
Beginner level
Recommended experience
14 hours to complete
3 weeks at 4 hours a week
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What you'll learn
A economia subjacente de inova莽茫o, tecnologia e disrup莽玫es do mercado
Os pr贸s e os contras das tecnologias digitais atuais impulsionando o avan莽o
Como utilizar a estrutura de transforma莽茫o digital do BCG como um guia para digitalizar a sua organiza莽茫o
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Assessments
14 assignments
Taught in Portuguese (Brazil)
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There are 4 modules in this course
A taxa exponencial na qual a tecnologia est谩 evoluindo cria um imperativo para as organiza莽玫es desconstru铆rem sua cadeia de valor para obter uma vantagem competitiva. Nesta semana, discutiremos tr锚s leis fundamentais sobre como as informa莽玫es digitais podem ser processadas, comunicadas e armazenadas. Em seguida, veremos como a taxa exponencial de mudan莽a tecnol贸gica est谩 impulsionando mudan莽as no setor. Voc锚 tamb茅m assistir谩 脿 lideran莽a executiva da Pitney Bowes falando sobre a adapta莽茫o e transforma莽茫o cont铆nuas de seu neg贸cio.
What's included
10 videos3 readings2 assignments3 discussion prompts
A disrup莽茫o n茫o 茅 nova, e podemos aprender com o passado como prosperar devido 脿s constantes disrup莽玫es que s茫o a marca da era digital. Nesta semana, exploraremos as bases da transforma莽茫o digital e a natureza do ciclo de vida competitivo. Analisaremos a economia subjacente da inova莽茫o e da mudan莽a tecnol贸gica. Por fim, exploraremos a incumb锚ncia e a economia da inova莽茫o atrav茅s da perspectiva da transforma莽茫o digital.
What's included
10 videos3 assignments
A mudan莽a como uma constante nunca foi mais verdadeira do que com as transforma莽玫es digitais. Nesta semana, vamos analisar os principais impulsionadores da transforma莽茫o digital, as oportunidades que eles j谩 estabeleceram e os desafios que trazem. Depois, exploraremos as tend锚ncias e tecnologias emergentes, o que 茅 poss铆vel/prov谩vel no futuro e o que estamos vendo na pr谩tica atualmente.
What's included
20 videos5 assignments
Durante a semana 4, lidaremos com o "como" da transforma莽茫o digital. Abordamos esse desafio usando a estrutura propriet谩ria do BCG, que fornece um modelo estrat茅gico pr谩tico para passar de um modelo antigo para um neg贸cio digitalizado. Explicaremos a dualidade fundamental da estrutura e os diferentes facilitadores da transforma莽茫o digital.
What's included
20 videos4 assignments
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Reviewed on Aug 31, 2023
Really nice course with a structured view of Digital Transformation
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