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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
2,678 ratings

About the Course

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: /learn/gestion-marca-producto...

Top reviews

MT

Oct 15, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

Sep 8, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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Sep 18, 2022

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Jul 25, 2016

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Aug 13, 2021

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Jul 5, 2021

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Apr 25, 2021

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Aug 16, 2020

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Apr 18, 2020

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Sep 4, 2019

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Jun 20, 2019

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By MADAN H M A S

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Feb 28, 2023

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Jan 20, 2025

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Jul 5, 2021

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By magna

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Mar 28, 2020

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Oct 17, 2024

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By Bragadeesh

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Sep 7, 2016

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