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Originally speaking, this course completely changed my perception about organizations competing in todays extremely competitive environment, it will definitely help me to take my skills to the next level, and not ending there, it will help me better supervise my own organization as well...

I find this course is very well built to help students think about traditional and new marketing concepts. The lessons of Professor Nader Tavassoli are well constructed and the concepts explained in an excellent way. Course that I recommend for those who want to approach Brand management.

Excellent for people with brand responsibilities within their organisation. But further than that, it shows how brand values, purpose and behaviour should pervade the entire organisation from the inside out, even globally.

The interviews were a real bonus and come from quality executives.

An excellent course offered by the London Business School and well orchestrated by Prof. Nader Tavassoli. It was a pleasure to be a part of this MOOC. Anyone who's remotely associated with the concept of brand, branding or brand management must invest his/her time in learning the course

My first course since my graduation. As a working professional I'm sure the knowledge I've gathered from this course is of immense benefit for me and the company I'm working with. Excellent modules. And I absolutely loved the classes by Professor Nader Tavassoli, London Business School.

Really appreciate for Prof. Nader Tavassoli's dedication to this session 鈥� aligning of business, brand & behaviour" . By introducing so many useful and typical business cases , the model & new concept will be the treasure when we go for venture in the process of branding and marketing.

I love the course. It's given me a whole new perspective to look at brands. I learned a lot of new concepts and will soon apply them in the practical world. Thanks to Professor Nader Tavassoli he has been a great mentor. I loved every single example and could personally relate to them.

tA big thank you to Cousera, London Business School and Proffesor Nader Tavassoli. I coudn't have wanted to do this course any other way. I'm super greatful that now I understand the work put in behind a brand and factors to consider in order to make it successful. THANK YOU SO MUCH.

I really enjoyed this course. Although some of the examples are now a bit out of date due to the age of the MOOC, I think the fundamental content is of a high quality and I really enjoyed the way that it was communicated. I would recommend it to anyone who is interested in branding.

i could not have ever got this detailed analysis and simple expllanations on how a brand value is important and its such a great concept to dive into and study, all thanks to the prefessor mr nader i would not have got inisght of this concept so well that too in beginner level course.

Great course! An excellent way to get to know and enjoy the theme! Professor Tavassoli explores the main points of Brand Management with an easy language and lots of cases examples that illustrate the studied points! Surely a must have in your CV if you are joining this marketing area!

Brand Management Course was my first course in 糖心vlog官网观看 and i learned more about branding special Internal branding and the importance of paying attention to employees and the value of brand experience and brand behavior. Thank Mr Tavasoli and I'm grateful to take part in this course.

It was a great learning experience and gave me an insight on how actually brand functions. The professor was very clear and concise in his MOOC, used real life examples and gave me great confidence in brand management. Thank you so much for this wonderful course, I highly recommend it

An informative course on brand positioning, behaviours and its relationship within the modern company. Plenty of examples and a variety of modes of teaching to make it easy to understand. Nadar is a brilliant teacher and I look forward to learning more from the London Business School.

It was an amazing experience...kudos to professor Nader Tavassoli for launching a high-quality knowledgeable course with different interviews of various personalities which kept me hooked with the course. Again, I would like to thank Team 糖心vlog官网观看 for helping me out on this journey.

Fantastic course that gives not just a wide reaching view of brand management but also dives deeper into each subject. Very nice professor with pleasant presentation skills that uses well-recognized companies and visuals to demonstrate the concepts as well as superior guest speakers.

Professor was very personable with interesting anecdotes. Lively presentation. I enjoyed learning the inner workings of brand regarding customers and employees. I wasn't a big fan of the course quizes. They didn't seem to capture what I thought were the big takeaways of the modules.

A very well-structured MOOC that presents with an interesting way a different approach to traditional branding and brand management. Several concepts are well defined and described giving a totally new way of thinking and practicing branding in an organization. I highly recommend it!

Great classes. I really liked the professor's way of teaching. I am really thankful to him for explaining each and every point with easy examples and adding interviews with various executives of different brands. I got learn a lot about Branding. Its a broader concept than i thought.

Thank you so much for the teaching. I learned a lot from this course and I will apply immediately in my works. I also could improve a lot my English that I forgot a lot. A thousand of thanks to you all, especially teacher that I admire very much ! I love your teaching style :D :D <3

This is the 4th course I have done in the past year and it has being full of interesting content. I work for a retail company in Uk and it has helped me to have a clearer vision of how a business operates within. The teacher also is excellent, very engaging and clear on every class.

From this course (Brand management: aligning business, brand & behavior) I learned a new performance management method that focuses on making sure that organizations are measuring the right thing and measuring them the right way.

To get it right, the whole organization has to align.

I learned a lot on this Brand Management Course. Never thought that Branding is a wide and variety of information, to be in good position. Techniques, examples and explanation by the professor. It inspires me, using the knowledge in my current situation and applying for new jobs.

Very good themes, super professional video and slides. Last but not least, Prof Tavassoli is very motivated and involving. He really wants to trasmit something to the people who decided to join the course. He will guide you in discovering the adventurous theme of Brand Management.

It was one of the best course i had with coursera. Professor Nader Tavassoli was very inspiring and i would love to see him teach other courses as well. Even if he talks in videos, he creates that intimacy and that makes watching it more interesting and intruguing. Congratulations