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4

This course would be ideal for someone who has no knowledge of brand management. As someone who has a basic understanding of the various concepts, it wasn't hugely beneficial. The course materials was good and the lecturer himself was fantastic - excellent communicator and engaging. The quizzes were incredibly frustrating as they weren't so much testing your knowledge rather trying to catch you out with trick questions. They were quite poorly worded which meant that they could be open to interpretation. My husband who has studied at top universities (Oxford University etc.) even made a point of this. Also the written assignments were repetitive. They were somewhat similar week to week. Whilst i did know a lot before going into the course, i didn't know exact names of concepts so it was helpful in that respect. Only do this course if you are an absolute beginner to brand/business.

Course material was a transcription of the "free-flow" spoken words, with no structure. The downloads were in text-format, which is something that you can never, never use again if you want to learn or refresh. Half of the content has been given by self-marketing interviews, which in my opinion don't fit in a university course.

The course is great in terms of the curicculum. But the peer grading quizzes, I see that it should be graded by professionals. Keep the peer grading but still add a 3rd professional to assess.

Course content was great! I found the writing/reflection assignments helpful in learning the content. The quizzes were useless for learning.

Loved the course. Interesting and insightful reads along with good guidance. However. some content was inaccessible. Please look into it.

interesting course if you are at a beginner's level but not if you already have seniority

some of the links were expired

The course was very helpful specially the holistic approach helped me understand the concept very deeply.

Really weird structure of the week 1, do not want to continue this course :(

Good course to learn and understand the basics of brand management.

only problem is it is difficult getting peers to review your work

helped me learn and experience a different perspective.

Gives you knowledge of the brand management world

I think this course was quite lengthy.

well constructed and presented course

The content was not upto the mark !

well proud feeling after completion