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Back to Brand Management: Aligning Business, Brand and Behaviour

Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,640 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands 鈥� regardless of where you are in your organisation 鈥� thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: 鈥淚 hear and I forget. I see and I remember. I do and I understand.鈥�...

Top reviews

SS

Oct 23, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

SS

May 25, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

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676 - 700 of 2,738 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Dr. P

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Jan 23, 2021

One of the best course I do till yet. Just loved everything about it. The content is awesome. And the bestest part is the way of delivery. The instructor is Excellent.

By Christoph B

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Dec 28, 2020

The course was awesome. Loved the ideas teached and the lecutres. One quick thing wich might make the experience a bit better:

1) Please provide the slides as donloads

By Barthelemy N

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Oct 30, 2020

This course was absolutely helpful. I understand the gap between brand and business, the lessons will provide a comprehensive guide to clear up the thoughts.

Thank you.

By omkar k

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Jun 22, 2020

Very good course design by the London School of Business. The instructor is very knowledgable and has a good ability to explain all the concept with suitable examples.

By Karin D

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Jun 15, 2020

Very well structured and informtative course. A good mix of theory and intro into applied examples through interviews with execs from companies across all industries.

By Maree H

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Jun 13, 2020

I thoroughly enjoyed Professor Nader Tavassoli's friendly and immersive course. I feel that I now have the tools to apply in practice immediately. It was enlightening!

By Pratyay B

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May 31, 2023

This course literally gives me a fair idea on brand management, brand image, brand values and brand positioning. I hope this course will complement in my MBA journey.

By Shreyashi K

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Jul 15, 2021

Its a amazing platform where we are getting so many variety of courses to opt for and can increase our knowledge in which ever domain we want to thanks to course era.

By Pratik K

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May 14, 2021

This is an excellent course for all beginners, from in-depth lessons to the industry expert's interviews. All things were helpful to understand the branding concepts.

By Chris A

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Mar 8, 2021

Professor Tavassoli is a great teacher and shares his knowledge with passion and commitment. He is clear and very structured and an inspiration for branding learners.

By Red S O

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Jul 10, 2020

i have liked the South west Airlines cheerful attitude video the most in the course....how the individual employees of any company can bring the change in any company

By Victor L P

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Jun 27, 2022

Awesome course! it is a MUST DO for creatives, that need get a solid 360 view of the dynamic world of modern branding. The instructor Nader Travassoli REALLY ROCKS!

By Bel茅n R L

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Aug 12, 2021

This course has changed the way I perceive my everyday life interactions with brands and businesses. This knowledge is gold for marketers and designers like myself!

By Millie M

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Jun 30, 2021

I really enjoyed this course learnt a lot about Brand Management. I will most definitely look for more Business courses by London Business School. Very exceptional.

By Mary G

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Aug 13, 2020

I've learned so much from this course. While it's only five modules, the material is dense in that pretty much everything said and articulated is important to know.

By Paradis F

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Jun 27, 2020

I loved the lecturer and the course opened my mind to concepts I had never before considered. Would highly recommend to anyone whether interested in business or not!

By Malladi S

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Jun 26, 2020

Prof.Nader Tavassoli has given all of us a very good understanding of how brand management works and why is it and very important aspect for a business to run smooth

By Amit D

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May 23, 2019

Prof.Nadar is a Great Resource Person , He has articulated very relevant examples linked to the contemporary Conceptual Knowledge of Brand Management.My best wishes.

By Sanskar M

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Jul 15, 2023

One of the best courses to take. Perfectly aligned with the purpose of London Business School, to have a profound impact on how people around the world do business.

By Victoria L

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Jun 28, 2022

Un abordaje muy interesante sobre lo que es Branding en el mundo de los negocios. Propone una mirada m谩s integral sobre el concepto de lo que estamos acostumbrados.

By Grace Y

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Jan 6, 2022

So nice. This is my first course and I get lot of knowledge from this course about brand management. Suitable for beginner like me who runs a small coffee business.

By Sandra N

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Aug 26, 2021

Nader Tavassoli navigates and explains brand engagement in such a simple and practical way. The whole experience was enjoyable & i have learnt alot from this MOOC.

By Nicolas B

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Apr 6, 2021

You have to take this course! Highly recommend! I have learnt so much, really grateful for the opportunity. Thank you Mr. Tavassoli! It's been more than a pleasure!

By Mohammad A

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Sep 23, 2020

The course was very good with full of so many information and real world practices. It will help me in understanding the Brand management and making a career in it.

By JOSHUA N

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Aug 31, 2020

EXCELLENT training with real corporate world case studies. This was worth the time, and my world view is totally changed. I started small but now am growing bigger.