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Comportamento e Marketing Digital

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Comportamento e Marketing Digital

This course is part of Marketing e o Consumidor no Ambiente Digital Specialization

Instructors: Rodolfo Rocha

Included with 糖心vlog官网观看 Plus

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

25 assignments

Taught in Portuguese (Brazil)

See how employees at top companies are mastering in-demand skills

Learn more about 糖心vlog官网观看 for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Marketing e o Consumidor no Ambiente Digital Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Nossas boas-vindas ao Curso Comportamento e Marketing Digital.

Neste curso, voc锚 aprender谩 como uma organiza莽茫o pode analisar o comportamento do consumidor no ambiente digital. Ao final deste curso, voc锚 ser谩 capaz de analisar, compreender e planejar a jornada do seu cliente no ambiente digital. Este curso 茅 composto por quatro m贸dulos, disponibilizados em semanas de aprendizagem. Cada m贸dulo 茅 composto por v铆deos, leituras e testes de verifica莽茫o de aprendizagem. Ao final de cada m贸dulo, temos uma avalia莽茫o de verifica莽茫o dos conhecimentos. Estamos muito felizes com sua presen莽a neste curso e esperamos que voc锚 tire o m谩ximo de proveito dos conceitos aqui apresentados. Bons estudos!

Este m贸dulo ir谩 abordar o processo decis贸rio do consumidor no ambiente online. Isso significa compreender a jornada que o cliente atravessa para chegar at茅 a compra no ambiente virtual. Iremos compreender como a Internet trouxe novas possibilidades para as organiza莽玫es.

What's included

6 videos16 readings7 assignments

6 videosTotal 34 minutes

Segmenta莽茫o de Mercado no Ambiente Digital4 minutes
Processo Decis贸rio On-line3 minutes
Vieses Cognitivos no Ambiente Digital5 minutes
O Consumidor 5.06 minutes
Jornada do Cliente On-line7 minutes
Como ter Sucesso no Ambiente Digital7 minutes

16 readingsTotal 280 minutes

Slides da Aula 110 minutes
Comportamento e Segmenta莽茫o de Mercado30 minutes
Slides da Aula 210 minutes
Processo de Decis茫o do Consumidor10 minutes
A Import芒ncia do Marketing Digital Utilizando a Influ锚ncia do Comportamento do Consumidor30 minutes
Slides da Aula 310 minutes
Erros Cognitivos: Heur铆sticas e Vieses30 minutes
Uso de Vieses Cognitivos em Ativa莽玫es de Merchandising10 minutes
Slides da Aula 410 minutes
O Consumidor no Contexto do Marketing 5.030 minutes
A Evolu莽茫o da Experi锚ncia: O Consumidor 茅 Phygital10 minutes
Slides da Aula 510 minutes
A (Ca贸tica) Jornada Online do Consumidor30 minutes
Uma Vis茫o da Experi锚ncia do Cliente para 202110 minutes
Slides da Aula 610 minutes
Quatro Dicas para o Sucesso no Ambiente Digital30 minutes

7 assignmentsTotal 210 minutes

Avalia莽茫o do M贸dulo 1 | Comportamento do Consumidor Digital30 minutes
Aula 1 | Segmenta莽茫o de Mercado no Ambiente Digital30 minutes
Aula 2 | Processo Decis贸rio On-line30 minutes
Aula 3 | Vieses Cognitivos no Ambiente Digital30 minutes
Aula 4 | O Consumidor 5.030 minutes
Aula 5 | Jornada do Cliente On-line30 minutes
Aula 6 | Como ter Sucesso no Ambiente Digital30 minutes

Este m贸dulo aborda como est茫o interligadas as estrat茅gias de marketing e as ferramentas de marketing digital.

What's included

5 videos10 readings6 assignments

5 videosTotal 48 minutes

Marketing e a Estrat茅gia do Neg贸cio6 minutes
Digital como Mentalidade10 minutes
Digital como Estrat茅gia10 minutes
Quando Usar o Marketing Digital8 minutes
Quando N茫o Usar o Marketing Digital12 minutes

10 readingsTotal 200 minutes

Slides da Aula 110 minutes
Marketing Digital: De onde veio, onde estamos e para onde vamos?30 minutes
Slides da Aula 210 minutes
O que 茅 e Como Adotar Um Mindset Digital?30 minutes
Slides da Aula 310 minutes
Passos para Criar um Planejamento Estrat茅gico30 minutes
Slides da Aula 410 minutes
O que 茅 Poss铆vel Conquistar com o Marketing Digital?30 minutes
Slides da Aula 510 minutes
10 Principais Erros no Marketing Digital30 minutes

6 assignmentsTotal 180 minutes

Avalia莽茫o do M贸dulo 2 | Marketing Digital 茅 para Todo Mundo?30 minutes
Aula 1 | Marketing e a Estrat茅gia do Neg贸cio30 minutes
Aula 2 | Digital como Mentalidade30 minutes
Aula 3 | Digital como Estrat茅gia30 minutes
Aula 4 | Quando Usar o Marketing Digital30 minutes
Aula 5 | Quando N茫o Usar o Marketing Digital30 minutes

Neste m贸dulo, ser茫o abordados os principais aspectos do marketing operacional (Pre莽o, Pra莽a, Produto e Pre莽o) no contexto do marketing integrado.

What's included

5 videos13 readings6 assignments

5 videosTotal 41 minutes

Marketing Integrado: Pre莽o6 minutes
Marketing Integrado: Distribui莽茫o9 minutes
Marketing Integrado: Desenvolvimento de Produtos7 minutes
Marketing Integrado: Comunica莽茫o Integrada de Marketing9 minutes
Combinando On-line e Off-line8 minutes

13 readingsTotal 210 minutes

Slides da Aula 110 minutes
Pre莽o Tamb茅m 茅 Uma Estrat茅gia de Marketing10 minutes
Software as a Service e Estrat茅gia de Pre莽os10 minutes
Slides da Aula 210 minutes
O P de Distribui莽茫o30 minutes
Varejo como Canal de Distribui莽茫o e Comunica莽茫o10 minutes
Slides da Aula 310 minutes
Marketing de Servi莽os: O que 茅, Como Fazer e Estrat茅gias de Sucesso30 minutes
Princ铆pios de Marketing de Servi莽os10 minutes
Slides da Aula 410 minutes
Propaganda e Comunica莽茫o30 minutes
Slides da Aula 510 minutes
Criando Novas Experi锚ncias de Consumo30 minutes

6 assignmentsTotal 180 minutes

Avalia莽茫o do M贸dulo 3 | Uma Estrutura para o Marketing Digital30 minutes
Aula 1 | Marketing Integrado: Pre莽o30 minutes
Aula 2 | Marketing Integrado: Distribui莽茫o30 minutes
Aula 3 | Marketing Integrado: Desenvolvimento de Produtos30 minutes
Aula 4 | Marketing Integrado: Comunica莽茫o Integrada de Marketing30 minutes
Aula 5 | Combinando On-line e Off-line30 minutes

Neste m贸dulo, ser谩 discutida a import芒ncia do cliente na defini莽茫o das estrat茅gias da empresa. O foco ser谩 centrado no alinhamento das estrat茅gias e objetivos com determinado perfil de consumidor.

What's included

5 videos14 readings6 assignments

5 videosTotal 36 minutes

Alinhando P煤blico e Objetivos6 minutes
O que 茅 o ICP 鈥� Ideal Consumer Profile?7 minutes
Como Usar o ICP em Sua Estrat茅gia8 minutes
Criando Mais de Um ICP8 minutes
Testando seu ICP6 minutes

14 readingsTotal 240 minutes

Slides da Aula 110 minutes
Gerenciamento de Marcas30 minutes
Slides da Aula 210 minutes
Ideal Customer Profile (ICP)30 minutes
Ideal Customer Profile (ICP) e Persona10 minutes
Slides da Aula 310 minutes
Din芒mica do Marketing e o Desempenho Financeiro dos Pequenos Empreendimentos30 minutes
ICP e a Import芒ncia de Conhecer Seu P煤blico10 minutes
Slides da Aula 410 minutes
Persona: Constru莽茫o e Manuten莽茫o30 minutes
Criando Mais de Um Perfil Ideal de Cliente (ICP)10 minutes
Slides da Aula 510 minutes
Personas e Seus Conceitos30 minutes
Testando o ICP10 minutes

6 assignmentsTotal 180 minutes

Avalia莽茫o do M贸dulo 4 | Compreender os Clientes (ICP)30 minutes
Aula 1 | Alinhando P煤blico e Objetivos30 minutes
Aula 2 | O que 茅 o ICP 鈥� Ideal Consumer Profile?30 minutes
Aula 3 | Como Usar o ICP em Sua Estrat茅gia30 minutes
Aula 4 | Criando Mais de Um ICP30 minutes
Aula 5 | Testando seu ICP30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Rodolfo Rocha

Funda莽茫o Instituto de Administra莽茫o

2 Courses306 learners

Offered by

Funda莽茫o Instituto de Administra莽茫o

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

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糖心vlog官网观看

Comportamento e Marketing Digital

Skills you'll gain

Details to know

See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise

There are 4 modules in this course

Comportamento do Consumidor Digital

What's included

Marketing Digital 茅 para Todo Mundo?

What's included

Uma Estrutura para o Marketing Digital

What's included

Compreender os Clientes (ICP)

What's included

Earn a career certificate

Instructors

Offered by

Explore more from Marketing

Marketing e a Jornada do Cliente

Comunica莽茫o Digital e Consumidores

Estrat茅gia Digital e o Comportamento de Busca do Consumidor

Why people choose 糖心vlog官网观看 for their career

Open new doors with 糖心vlog官网观看 Plus

Advance your career with an online degree

Join over 3,400 global companies that choose 糖心vlog官网观看 for Business

Frequently asked questions

When will I have access to the lectures and assignments?

What will I get if I subscribe to this Specialization?

What is the refund policy?

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