Al finalizar este curso, ser谩s capaz de dise帽ar y lanzar un plan de marketing digital que combine estrategia, creatividad y automatizaci贸n, aprovechando el potencial de la inteligencia artificial generativa. Aprender谩s a planificar campa帽as orientadas a resultados, crear contenidos originales en distintos formatos (textos, im谩genes, videos y m煤sica) y automatizar procesos que te ahorrar谩n tiempo y aumentar谩n el impacto de tu propuesta.
Conquista Audiencias: Dise帽a y lanza tu Plan de Marketing con IA Generativa
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Conquista Audiencias: Dise帽a y lanza tu Plan de Marketing con IA Generativa
Instructor: GIULIO FRANZ MARCHENA SEKLI
Included with 
Gain insight into a topic and learn the fundamentals.
8 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
October 2025
Assessments
8 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
There are 4 modules in this course
El curso Conquista Audiencias: Dise帽a y lanza tu Plan de Marketing con IA Generativa tiene una duraci贸n de 8 horas y ofrece un enfoque pr谩ctico para la elaboraci贸n de un plan de marketing digital, incorporando herramientas de inteligencia artificial generativa. A lo largo del curso se abordan los aspectos esenciales para planificar estrategias, desarrollar contenidos y aplicar procesos de automatizaci贸n orientados a optimizar la presencia digital y fortalecer la conexi贸n con el p煤blico objetivo.
What's included
1 video1 reading
En este m贸dulo dar谩s el primer paso para construir una presencia digital efectiva: planificar una estrategia de marketing s贸lida y enfocada. Aprender谩s los fundamentos de un plan de marketing digital, su importancia y c贸mo guiar tus acciones para lograr resultados concretos. Adem谩s, explorar谩s la creaci贸n del sitio web como eje central de tu estrategia y espacio clave de conexi贸n con tu audiencia. A lo largo del m贸dulo, descubrir谩s c贸mo utilizar inteligencia artificial generativa para optimizar este proceso y dise帽ar una estrategia que conecte con las personas correctas desde el inicio.
What's included
6 videos6 readings2 assignments
En este m贸dulo aprender谩s a crear contenido atractivo y original para tus redes sociales y canales digitales utilizando herramientas de inteligencia artificial generativa. A lo largo de las lecciones, explorar谩s c贸mo producir textos persuasivos, im谩genes impactantes, videos creativos y m煤sica original, integrando innovaci贸n y t茅cnica en cada formato. Este m贸dulo te brindar谩 los recursos para transformar tus ideas en piezas de contenido que conecten con tu audiencia y potencien tu estrategia digital.
What's included
6 videos10 readings4 assignments
En este m贸dulo aprender谩s a dise帽ar e implementar procesos autom谩ticos en tus campa帽as digitales, aprovechando la inteligencia artificial generativa para optimizar tiempos y maximizar resultados. A lo largo de las lecciones, descubrir谩s los principios fundamentales de la automatizaci贸n y comprender谩s por qu茅 es clave para fortalecer la relaci贸n con tus clientes. Luego, aplicar谩s estos conceptos paso a paso, integrando herramientas y t茅cnicas que har谩n que tu estrategia funcione de manera constante y con un impacto sostenible. Este m贸dulo te brindar谩 las bases necesarias para transformar tu gesti贸n de marketing en un sistema m谩s eficiente, escalable y orientado a resultados.
What's included
5 videos5 readings2 assignments
Instructor
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