Develop the skills to create diverse and engaging Facebook content that builds active communities and drives meaningful interactions. This course covers everything from crafting compelling written posts and visual content to managing groups, hosting live broadcasts, and leveraging Facebook's powerful engagement tools.
Creating Engaging Content for Facebook
Creating Engaging Content for Facebook
This course is part of Content Creation for TikTok, YouTube, Instagram, Facebook Professional Certificate
Instructor: Nina Ottaviano
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
27 assignments
Taught in English
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This course is part of the Content Creation for TikTok, YouTube, Instagram, Facebook Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
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There are 4 modules in this course
In this module, you鈥檒l gain the essential skills to confidently navigate Facebook鈥檚 content ecosystem, understand how its algorithm works, and develop a strategic approach to content creation. You鈥檒l begin by setting up your Facebook account and exploring the platform鈥檚 various content formats, from Feed posts and Stories to Watch and Live videos. Then, you鈥檒l dive into how Facebook鈥檚 algorithm prioritizes content, learning how to optimize your posts for maximum reach and engagement. Finally, you鈥檒l build an initial content strategy tailored to your audience and goals, ensuring that your Facebook presence is both purposeful and sustainable.
What's included
6 videos4 readings7 assignments2 plugins
Creating content that stands out on Facebook requires a mix of compelling writing, eye-catching visuals, and engaging videos. In this module, you鈥檒l develop the essential skills to craft posts that capture attention, drive engagement, and resonate with your audience. You鈥檒l start by mastering the art of writing effective Facebook posts, learning how to structure content for maximum impact and leverage AI tools for ideation. Next, you鈥檒l explore visual storytelling, using photos, graphics, and design techniques to enhance your content. Finally, you鈥檒l dive into video creation, discovering how to plan, shoot, and edit engaging videos optimized for Facebook Watch.
What's included
6 videos3 readings7 assignments1 plugin
Building an engaged audience on Facebook requires more than just great content鈥攊t鈥檚 about strategic planning, community building, and real-time interaction. In this module, you鈥檒l learn how to develop an effective content scheduling workflow, foster active communities, and use Facebook Live to connect with your audience in meaningful ways. You鈥檒l start by mastering content planning and management to organize and schedule posts efficiently. Next, you鈥檒l explore strategies for growing and managing vibrant Facebook communities through Groups and Pages, leveraging engagement tactics, SEO, and hashtag strategies to boost visibility. Finally, you鈥檒l learn how to host compelling Facebook Live sessions, from scriptwriting and technical setup to managing live interactions for maximum impact.
What's included
6 videos3 readings7 assignments1 plugin
Growing your presence on Facebook requires a data-driven approach, strategic monetization, and a professional content portfolio. In this module, you鈥檒l learn how to analyze content performance, optimize your strategy using Facebook insights, and explore monetization opportunities to generate revenue. You鈥檒l start by diving into Facebook analytics, gaining the skills to track key performance metrics and refine your content based on real data. Next, you鈥檒l explore monetization strategies, learning how to leverage Facebook鈥檚 revenue-generating features. Finally, you鈥檒l apply everything you鈥檝e learned by creating a professional content portfolio that showcases your expertise.
What's included
5 videos2 readings6 assignments2 plugins
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