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Back to Customer Understanding and Digital Marketing Channels

Learner Reviews & Feedback for Customer Understanding and Digital Marketing Channels by Unilever

4.7
stars
189 ratings

About the Course

The Customer Understanding and Digital Marketing Channels course explores the dynamic landscape of digital marketing and its pivotal role in modern business strategies. In a digital world, it is more important than ever for businesses to connect with a global audience, target specific demographics, measure campaign performance with precision, and deliver personalized marketing messages. After completing this course, you will be able to: - Define fundamental digital marketing concepts such as customer personas, segmentation, funnels and value propositions. - Describe the Digital Marketing Analyst role and its impact on making smarter, quicker and more efficient decisions. - Describe the elements of the SOSTAC marketing planning framework and marketing transformation lanes. - Describe the nature of customer experience insights and identify internal and external tools to support customer segmentation. - Identify the relationship between customer experience and content marketing and brand storytelling. - Describe the 6Ps of marketing and how they are used to arrange a successful marketing mix. - Recognize digital marketing channels and identify inbound and outbound tools and performance metrics for each....

Top reviews

DD

Apr 19, 2024

This is a great overview to learn basic marketing terminology as well as build a foundation of various strategies in digital marketing.

DE

Apr 14, 2025

I really like this course,especially chating with chatbox was really good idea to implement what I learned:) Thanks for your efforttt

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26 - 45 of 45 Reviews for Customer Understanding and Digital Marketing Channels

By Carol

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Jun 17, 2024

Fantastic!

By Rashad D

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Jun 19, 2025

Excellent

By Jay C

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Jan 17, 2025

课程内容非常详实。

By JUAN J G M

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Jan 5, 2025

Muy bueno

By Abdelhamid A

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Sep 23, 2024

Thank You

By M. R A F

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Jan 31, 2025

The Best

By Saibal G

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Jan 17, 2025

superb

By muborakxon v

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Mar 25, 2024

хорошо

By Komiljon T

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Mar 19, 2024

Thanks

By over k

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May 28, 2025

SUPER

By Dimas R P

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Nov 13, 2024

good

By SHAAN F

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May 29, 2025

we can do learn this course better by implementing more realtime assignments with the current ones as real life scenarios help understanding things in a better approach

By Naivedya

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Aug 23, 2024

It's a lot of information and jargons used. The course content is great but providing more examples and hands on exercises would be more relevant. Good start though!

By Marilyn M

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Feb 24, 2025

Course was intense but provided good insight into understanding the topic

By Jade M

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Nov 5, 2024

Really enjoyed it. Very beginner friendly and I learned a lot.

By neha s

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Apr 3, 2024

they are some typing mistakes . Please correct

By Tr??ng T N

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Jun 7, 2025

Good knowledge for fundamental marketing

By Christo G

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Jul 9, 2024

Superb course

By bekzod j

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Mar 31, 2024

nice

By Boban C

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Jan 5, 2025

To much teorie. Nothing Practical. Sometimes they repeat the same lecture again and again