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Back to Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Learner Reviews & Feedback for Design-Led Strategy: Design thinking for business strategy and entrepreneurship by The University of Sydney

4.6
stars
1,273 ratings

About the Course

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get 鈥榮tuck鈥� in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what 鈥榙esign strategy鈥� is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia鈥檚 newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank鈥檚 CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Top reviews

JJ

Aug 20, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

LN

Sep 18, 2021

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

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201 - 225 of 322 Reviews for Design-Led Strategy: Design thinking for business strategy and entrepreneurship

By Simone C

鈥�

Dec 30, 2022

Very interesting

By Asma A A

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Apr 8, 2022

Very good course

By Surya D C

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Sep 1, 2021

Good to be human

By Rajeshwaran

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Jun 18, 2020

Very good course

By Fran F R

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Nov 5, 2023

脫timo conte煤do.

By Saurabh A

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Nov 20, 2021

Good Course !!!

By Adebayo G

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Jul 27, 2024

Very educative

By Khadijah

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Feb 21, 2022

great course

By Syamsul A

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Oct 2, 2022

good course

By Kelvin A

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Aug 16, 2021

Great Course

By Felipe M M

鈥�

Dec 6, 2018

really good!

By TEJASWINI R C

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Nov 21, 2024

it was good

By DALIYA M

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Sep 27, 2020

Nice course

By ASHWIN M

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May 6, 2019

Nice course

By alejandra m l j

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May 18, 2021

me encant贸

By Niels v B

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Dec 7, 2019

Very good!

By ARJUNBHAI L

鈥�

Feb 20, 2025

Excellent

By B岷 膼

鈥�

Feb 9, 2025

tuy峄噒 v峄漣

By Yalitza V C H

鈥�

Oct 9, 2024

Excelente

By Brenda C C L

鈥�

Oct 8, 2024

muy bueno

By Tamer M H

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Dec 10, 2023

Excellent

By ADEYEMO O

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Jun 11, 2020

Excellent

By ANUBHAVA S

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Jul 14, 2020

nice hai

By Nguyen T T

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Feb 19, 2023

Great!