In today's global marketplace, successful marketing hinges on the ability to connect with diverse audiences. This comprehensive course on Marketing introduces learners to core concepts and best practices for defining a target audience, crafting a strong value proposition, building brand identity, and implementing various marketing strategies. Whether you're a marketing professional or a business owner, this course equips you with the tools to engage audiences effectively and drive business growth.
Effective Marketing in the Global Marketplace
Effective Marketing in the Global Marketplace
Instructors: Hector Sandoval
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Gain insight into a topic and learn the fundamentals.
4.8
(61 reviews)
Beginner level
Recommended experience
3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the importance of defining a target audience and apply practical tips for identifying and segmenting diverse consumer groups.
Discover essential elements for a compelling value proposition that connects with diverse segments, effectively conveying unique benefits.
Understand the significance of SEO marketing and learn how to optimize content to improve search engine rankings and visibility.
Acknowledge data-driven marketing decisions, and spot vital data points for tracking and analysis, empowering informed strategies.
Details to know
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Assessments
1 assignment
Taught in English
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There is 1 module in this course
This comprehensive course on Marketing introduces learners to core concepts and best practices for defining a target audience, crafting a strong value proposition, building brand identity, and implementing various marketing strategies. Whether you're a marketing professional or a business owner, this course equips you with the tools to engage audiences effectively and drive business growth.
What's included
22 videos5 readings1 assignment
Instructors
Instructor ratings
4.9 (13 ratings)Offered by
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4.8
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AL
5
Reviewed on Apr 9, 2025
A holistic discussion of marketing, including SEO, content marketing, and social media.
AD
5
Reviewed on Jan 10, 2025
VERY informative, prioritized culturally sensitive approaches, and gave me the basics of digital marketing without bogging me down with jargon.
New to Marketing? Start here.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you鈥檝e earned a Course Certificate, even if you complete the course within the two-week refund period. .
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