El curso te da las herramientas b谩sicas para identificar los desaf铆os estrat茅gicos de una organizaci贸n, evaluar la importancia de estos desaf铆os, y armar el plan de prioridades de modo de hacer frente exitosamente a esos desaf铆os. Dentro de todas las empresas que existen, el curso se focaliza en aquellas cuyo producto o servicio tiene alg煤n grado de diferenciaci贸n con respecto a los competidores de la industria en la que se desenvuelve.
Estrategia Empresarial
Gain insight into a topic and learn the fundamentals.
4.8
(504 reviews)
Beginner level
Recommended experience
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
97%
Most learners liked this course
What you'll learn
Aplicar el modelo b谩sico de la evoluci贸n de una industria cuyo producto es susceptible de diferenciaci贸n a una situaci贸n de negocio particular.
Identificar las estrategias competitivas m谩s apropiadas para cada momento de la evoluci贸n de una industria.
Evaluar un modelo de negocio y sus elementos centrales.
Identificar las transiciones m谩s desafiantes de cara a los cambios en el contexto competitivo y entender sobre qu茅 variables organizacionales operar.
Skills you'll gain
- Corporate Strategy
- Business Strategy
- Strategic Thinking
- Business
- Competitive Analysis
- Business Priorities
- Business Planning
- Business Administration
- Business Strategies
- Market Analysis
- Market Dynamics
- Product Strategy
- Value Propositions
- Business Development
- Business Modeling
- Innovation
- New Business Development
- Strategic Leadership
- Growth Strategies
- Competitive Intelligence
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
See how employees at top companies are mastering in-demand skills
There are 4 modules in this course
En este primer m贸dulo abordaremos los siguientes temas: La base tecnol贸gica del nacimiento de una industria. La ley de Moore. El proceso de llevar las tecnolog铆as a negocios. Impacto tecnol贸gico en las ventajas competitivas. La demanda insatisfecha como fuerza de presiones competitivas. Crecer luego de un oc茅ano azul. Las respuestas de producto ante la maduraci贸n de una industria. Y, finalmente, a rentabilizar el portafolio de productos.
What's included
5 videos4 readings1 assignment1 discussion prompt
En este segundo m贸dulo abordaremos los siguientes temas: Crear y monetizar el valor. Curva de valor. Liderar en la industria. El rol de los costos y la diferenciaci贸n. La b煤squeda de nicho vs la segmentaci贸n del mercado. Estructura de mercado. La sustentabilidad del posicionamiento competitivo. El grupo estrat茅gico.
What's included
4 videos2 readings1 assignment
En esta tercera semana, abordaremos los siguientes contenidos: Los mecanismos de aislaci贸n competitiva. Mecanismos de oferta y demanda. Ventajas de primer entrante. Entrada y velocidad de crecimiento. La tasa de difusi贸n de un nuevo producto o servicio. Los mercados de competencia en plataformas
What's included
3 videos4 readings1 assignment1 peer review
En esta 煤ltima semana abordaremos los siguientes temas: Los oc茅anos azules. El agotamiento de la mejora incremental en la curva de valor. El ERIC. Los caminos del descubrimiento. Negocios de costo marginal cero. So帽ar grande.
What's included
3 videos3 readings1 assignment1 peer review
Instructors
Instructor ratings
4.8 (74 ratings)
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4.8
504 reviews
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Showing 3 of 504
MG
5
Reviewed on Jul 17, 2020
Excelente Curso, el contenido muy sujeto a la cotidianidad y ejemplos claros pata entender el tema. los profesores se expresan de forma muy natural y hacen que sea sencillo de entender.
EG
5
Reviewed on Jun 14, 2020
El curso suministra informaci贸n valiosa que permite ampliar el conocimiento acerca de temas empresariales para as铆 entender las din谩micas de las industrias en el mundo globalizado
A
4
Reviewed on May 16, 2020
Excelente curso para desarrollar habilidades acerca de la viabilidad empresarial y el flujo en mercado est谩ndar. Recomendado para un comienzo en la carreras de finanzas.
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