El marketing se caracteriza por la naturaleza multidimensional de sus funciones, as铆 como por el creciente rol de liderazgo interno que ha adquirido en todo tipo de organizaciones. La incesante complejizaci贸n de los mercados conlleva a la necesidad de anticipar los cambios y construir una posici贸n competitiva s贸lida y defendible. Para lograrlo, el profesional de marketing debe ser capaz de instrumentar los diversos frameworks conceptuales que le permitir谩n diagnosticar acertadamente el contexto, proponer las mejores opciones estrat茅gicas y finalmente implementar las acciones t谩cticas que maximicen las probabilidades de 茅xito en el negocio.
Estrategia y Planificaci贸n de Marketing
Estrategia y Planificaci贸n de Marketing
Instructor: Alejandro Fern谩ndez Coya
2,452 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.9
(48 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 7 hours
Learn at your own pace
Prepare for a degree
What you'll learn
Conocer las principales caracter铆sticas del mercado y seleccionar el p煤blico target de manera 贸ptima.
Definir la estrategia competitiva y construir el capital marcario como motor de la propuesta de valor, en relaci贸n al contexto y los recursos.
Comprender la interacci贸n que se produce entre las variables del marketing mix de manera din谩mica.
Skills you'll gain
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Assessments
10 assignments
Taught in Spanish
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There are 3 modules in this course
En esta semana, te abocar谩s a comprender el significado del planeamiento en contraste con el de la formulaci贸n estrat茅gica, en cuyo contexto se inserta el auge del marketing dentro de las organizaciones. Tambi茅n desafiar谩s algunas creencias acerca de los efectos del marketing sobre las necesidades de las personas y te introducir谩s en las dos tipolog铆as b谩sicas de pol铆ticas de marketing.
What's included
7 videos5 readings3 assignments1 discussion prompt
En esta semana, integrar谩s conocimientos de la semana anterior con algunos factores clave que determinan el desarrollo de las propuestas de valor y la problem谩tica b谩sica de la comunicaci贸n.
What's included
7 videos2 readings3 assignments
En esta semana, aprender谩s las bases del proceso de construcci贸n de una marca fuerte, el concepto de "brand equity" y las tendencias actuales en cuanto al desarrollo marcario.
What's included
5 videos2 readings4 assignments
Instructor
Instructor ratings
4.8 (9 ratings)Offered by
Explore more from Business Strategy
University of London
Prepare for a degree
Taking this course by Universidad de Palermo may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
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4.9
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LG
5
Reviewed on Apr 11, 2024
un curso bastante completo y realmente te deja mucho aprendizaje para la practica
DD
5
Reviewed on Jun 16, 2023
Excelente, en muy poco tiempo logran cubrir muchos temas clave del marketing
GM
5
Reviewed on Apr 29, 2023
Me llevo mucho aprendizaje de los 3 m贸dulos, me pareci贸 bueno haber concluido una certificaci贸n.
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