Writing is at the heart of effective Facebook content. In this course, you鈥檒l learn how to create posts that capture attention, communicate clearly, and spark meaningful engagement. You鈥檒l explore the structure of high-performing posts鈥攆rom compelling hooks to clear calls-to-action鈥攁nd apply proven copywriting techniques tailored to Facebook鈥檚 Feed. Through expert insights, guided examples, and hands-on practice, you鈥檒l experiment with different formats and use AI tools to brainstorm ideas, refine your writing, and speed up your content creation process.
Facebook Storytelling: Write Compelling Stories
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Craft posts that capture attention and encourage interaction on Facebook
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Taught in English
See how employees at top companies are mastering in-demand skills
There is 1 module in this course
Writing is at the heart of effective Facebook content. In this lesson, you鈥檒l learn how to create posts that capture attention, communicate clearly, and spark meaningful engagement. You鈥檒l explore the structure of high-performing posts鈥攆rom compelling hooks to clear calls-to-action鈥攁nd apply proven copywriting techniques tailored to Facebook鈥檚 Feed. Through expert insights, guided examples, and hands-on practice, you鈥檒l experiment with different formats and use AI tools to brainstorm ideas, refine your writing, and speed up your content creation process.
What's included
2 videos2 readings2 assignments
Instructor
Offered by
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Status: Free TrialUniversity of Colorado Boulder
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