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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,997 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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3376 - 3400 of 6,454 Reviews for Foundations of Digital Marketing and E-commerce

By MOHAMED A A M

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Dec 22, 2022

great Course and helpful teacher .

By Michelle P

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Dec 12, 2022

Great start & overview of industry

By Hager H S

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Nov 16, 2022

thank you this course is very good

By Quincy z

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Nov 2, 2022

It so easy to learn with coursera.

By Mohammad S

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Sep 19, 2022

Great and inclusive introduction

By CHALISA N

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Sep 12, 2022

This course improve my knowledge.

By C茅sar E O B

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Aug 25, 2022

This course is amazing. Thank you!

By Maha A

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Jun 18, 2022

many info in short time in pro way

By Abderrahim K

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Jun 13, 2022

very insight and interacting cours

By Alejandro V

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Jun 10, 2022

Excelente material, aprend铆 mucho.

By 爻毓丿 兀 毓 丕

鈥�

Jun 6, 2025

丿賵乇丞 噩丿丕賸 賲賲鬲丕夭丞 賵賲賮賷丿丞 卮賰乇丕賸 賱賰賲

By Grishon M

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May 15, 2025

looking forward to my certificate

By Dipankar S .

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May 9, 2025

Excellent Thank you 糖心vlog官网观看 Team

By Farah S B

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Feb 22, 2025

metodenya mudah dipahami..awesome

By Soman S

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Jan 12, 2025

Very beneficial and useful course

By Diksha S

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Nov 24, 2024

it was great to have all insights

By Devender K

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Nov 1, 2024

It's a great learning experiance.

By Birhan t

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Oct 22, 2024

very clear and effective learning

By AHMAD R A F

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Aug 1, 2024

i am very well about this program

By Ediomi J E

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Jun 13, 2024

Very exceptional and educative 馃檶

By Samruddhi K

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May 9, 2024

all the teachers are very best...

By Valeriia B

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Feb 26, 2024

Perfect for a start in marketing!

By Gaby S

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Jan 7, 2024

Excelente todo muy bien explicado

By Natural B

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Dec 27, 2023

i like this program becuse i need

By Deleted A

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Nov 29, 2023

I learned a lot From this course