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Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,997 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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3751 - 3775 of 6,456 Reviews for Foundations of Digital Marketing and E-commerce

By Mathuli N

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Oct 15, 2024

It was quite informative.

By Sazzad H

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Sep 21, 2024

yytyrrerrer4rththrthrttrh

By Anees A S

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Sep 17, 2024

Great Foundational Course

By Sreekanth B

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Aug 13, 2024

Excellent course content.

By Rehmat u

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Aug 7, 2024

wow super way of teaching

By Gito A

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Jul 16, 2024

A very outstanding course

By Hussein S

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May 19, 2024

Great foundational course

By Shae L

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Mar 21, 2024

amazing well put together

By Teklie S

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Mar 13, 2024

Very good job. Keep going

By Danny L R

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Feb 23, 2024

Amazing and user friendly

By Kerilyn B

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Jan 30, 2024

this is very informative

By ZAHER A A

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Jan 15, 2024

I am very grateful to you

By Yilanith L R P

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Nov 30, 2023

Genial, 100% recomendado.

By Prasoon s

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Nov 25, 2023

it was amazing experiance

By Thirumalai D

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Nov 25, 2023

Good course to begin with

By Merajul I S

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Nov 6, 2023

very good and informative

By Jacque L

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Oct 24, 2023

Very interesting and deep

By Anas K

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Oct 13, 2023

I Really Like This Course

By Mk o

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Sep 22, 2023

Absolutely outstanding !!

By Mani K

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Sep 4, 2023

This course is very great

By Abdullah G

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Aug 28, 2023

it was very good course

By Salim B

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Jul 27, 2023

You learn no matter what.

By Vinay K P

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Jul 4, 2023

Great Learning. Thanks!!!

By Muinat Y

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Jun 23, 2023

I enjoyed every bit of it

By Kamlesh A

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May 18, 2023

Good Fundamentals course.