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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,954 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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4426 - 4450 of 6,442 Reviews for Foundations of Digital Marketing and E-commerce

By meisam s

鈥�

Sep 15, 2024

that was great

By Aldian R I

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Sep 15, 2024

good to for me

By Stanley S

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Sep 11, 2024

Awesome intro!

By Anil K

鈥�

Aug 13, 2024

Exceptional!!!

By Natalia 鈥� C

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Aug 12, 2024

Muy buen curso

By Chrysalis S

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Aug 1, 2024

Easy to follow

By Babita S

鈥�

Jul 17, 2024

It's worth it.

By Riyaz M

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Jul 15, 2024

Great learning

By Shibu S

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Jul 10, 2024

It is awersome

By Jessica M S P

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Jun 13, 2024

muy entendible

By Jenyfer S T

鈥�

May 20, 2024

Helpful topics

By By b y b y c o w

鈥�

Mar 5, 2024

Awesome class!

By Cornelius E

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Feb 16, 2024

very educative

By Ricardo J S L

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Jan 31, 2024

Todo excelente

By BENJAMIN O Y

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Jan 29, 2024

5-Stars LFGGGG

By Dushyant S

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Jan 28, 2024

really helpful

By Angelot G

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Jan 18, 2024

Amazing course

By Mohammed k 賲 賯

鈥�

Jan 3, 2024

prefect course

By Pritish S

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Nov 11, 2023

Amazing course

By Tawakalt O

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Oct 16, 2023

Comprehensive!

By maria c

鈥�

Oct 9, 2023

Muy buen curso

By Ian P

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Aug 31, 2023

good knowledge

By shahroz i

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Aug 22, 2023

Superb course.

By Irfan m

鈥�

Aug 9, 2023

great learning

By DHARAM C

鈥�

Jul 31, 2023

amazing course