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Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,954 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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4501 - 4525 of 6,440 Reviews for Foundations of Digital Marketing and E-commerce

By Inas E

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Sep 1, 2024

GREAT program

By Rizki M

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Aug 3, 2024

its very good

By antonio a

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Jul 24, 2024

Great course!

By Naveen J

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Jul 19, 2024

Great work 馃憤

By Levy M

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Jun 11, 2024

Very didactic

By Vladimer G

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May 23, 2024

Great content

By Deleted A

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Feb 11, 2024

Great course!

By Indah S D

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Dec 29, 2023

Good learning

By Gabriel G J

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Dec 16, 2023

A good niche!

By Tania S G d S

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Nov 10, 2023

Bastante 脷til

By PRAGYAN R

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Oct 14, 2023

Great course!

By skzakari e

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Oct 9, 2023

AM VERY HAPPY

By Faithima W

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Sep 19, 2023

great course!

By Donnavi F

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Sep 11, 2023

very helpful!

By Fahim J

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Sep 6, 2023

Great Course.

By Ana D P

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Aug 29, 2023

Excellent!!!!

By NAMDEV W

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Aug 21, 2023

TThanksThanks

By Taif T

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Aug 17, 2023

Great content

By Mohamed A

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Aug 7, 2023

Fully helpful

By Muhammad H b M

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Jul 29, 2023

i love it!!!!

By Faghiya E

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Jul 27, 2023

easy but hard

By James T

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Jul 15, 2023

Great course.

By Muhammad J A

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Jul 5, 2023

it been a fun

By Deidra d l A

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Jul 2, 2023

Great course!

By noureldin m

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Jun 5, 2023

greate course