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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,954 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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4526 - 4550 of 6,442 Reviews for Foundations of Digital Marketing and E-commerce

By noureldin m

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Jun 5, 2023

greate course

By Deleted A

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May 21, 2023

Nice lesson..

By Rodrigo C

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Apr 13, 2023

Great course!

By Yeka V S C

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Apr 7, 2023

Superb Course

By Abraham N

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Mar 26, 2023

great course!

By Pedro P

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Feb 23, 2023

Great course.

By Duha A a

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Feb 15, 2023

good coursera

By Sylvester M

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Feb 12, 2023

it was great.

By Ruei-Syuan C (

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Feb 5, 2023

That's great!

By Loovens T

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Feb 3, 2023

Great course.

By Charles M

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Jan 21, 2023

Great course!

By Scott S

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Jan 11, 2023

Great course!

By YOUSSOUF B

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Dec 26, 2022

great content

By XLMAXI M

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Dec 23, 2022

very good job

By Zeeshan A

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Dec 22, 2022

It's amazing.

By PRECIOUS E

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Dec 12, 2022

fast to learn

By REAL I S

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Nov 5, 2022

Thanks Google

By Laurel J

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Nov 2, 2022

Great course!

By ADITYA P

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Oct 7, 2022

great course

By TY M

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Sep 28, 2022

BEST COURSE!

By gun h

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Sep 9, 2022

Great intro.

By khubaib a

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Aug 8, 2022

Very helpfull

By Subhojeet G

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Jul 31, 2022

easy to learn

By Alfred S A

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Jul 4, 2022

nice course!

By Chioma N

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Jun 3, 2022

i learnt alot