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Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,954 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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4676 - 4700 of 6,440 Reviews for Foundations of Digital Marketing and E-commerce

By Jacobo B

鈥�

Feb 28, 2025

Lo disfrute

By Osman M

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Feb 26, 2025

Exceptional

By Eddy E

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Feb 26, 2025

really good

By Kenta H

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Feb 23, 2025

Great tech.

By Al S J

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Feb 19, 2025

really cool

By Andreeyas S

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Feb 18, 2025

Five stars!

By S M

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Nov 5, 2024

Good course

By Sunny B

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Oct 30, 2024

nice course

By GLORY J G C

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Oct 29, 2024

The best :)

By Azhar k

鈥�

Oct 29, 2024

good course

By 丿賰鬲賵乇 賳

鈥�

Oct 4, 2024

l賲賲鬲丕夭丞 噩丿丕

By CHANDRA S D

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Oct 2, 2024

nice course

By RAHI D

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Sep 28, 2024

best course

By Ho脿ng V M H

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Sep 16, 2024

good choice

By Hasna S

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Sep 8, 2024

good course

By V农 T M P

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Sep 7, 2024

R岷 tuy峄噒 岷�

By Tanaya P

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Aug 27, 2024

nice cource

By aqeel a

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Aug 18, 2024

best course

By YUSUF K H

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Aug 5, 2024

Good course

By Iqra

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Aug 1, 2024

best course

By ARSHAD B

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Jul 13, 2024

best course

By AJMEEL R

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Jul 6, 2024

Best COURSE

By Shivani R

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Jun 25, 2024

nice course

By Bram V

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May 31, 2024

good cursus

By Marielba C

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May 6, 2024

Excellent!!