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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,954 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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4826 - 4850 of 6,439 Reviews for Foundations of Digital Marketing and E-commerce

By Paulo S T B

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Jun 13, 2025

Excelente

By George S

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Jun 11, 2025

excelente

By MD Z A

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Jun 7, 2025

very good

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May 17, 2025

very nice

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May 12, 2025

Zo?r zo?r

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May 12, 2025

excellent

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May 6, 2025

Muito bom

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May 5, 2025

Tuy?t v?i

By Fabio R

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Apr 28, 2025

muito bom

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Apr 25, 2025

i like it

By JANET Y M J

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Apr 25, 2025

excelente

By Maia M L

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Apr 17, 2025

muy bueno

By 11

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Apr 4, 2025

i love it

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Mar 25, 2025

excellent

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Mar 14, 2025

very good

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Mar 11, 2025

excellent

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Mar 11, 2025

very good

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Mar 6, 2025

Excelente

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Mar 6, 2025

THANK YOU

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Mar 5, 2025

very good

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Mar 5, 2025

Excelente

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Mar 3, 2025

EXCELENTE

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Feb 19, 2025

muy bueno

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Feb 17, 2025

very good

By Luis M F F

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Feb 13, 2025

Excelente