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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,853 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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6326 - 6350 of 6,423 Reviews for Foundations of Digital Marketing and E-commerce

By Zakarya A A A

鈥�

Jul 16, 2023

iII'm so to completecompletedthis course

By Emuesirivona A

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Jan 18, 2023

Flexible teachings with great resources

By Andrea J T

鈥�

Mar 30, 2025

Se reciben certificados por cada curso

By Yunyi Z

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Jul 17, 2023

Somehow useful but very basic concepts

By Sitanshu B

鈥�

Mar 29, 2024

may update some topics related to ai

By Deleted A

鈥�

Aug 28, 2023

Its Really Good and very helpful.

By Melinda D

鈥�

Nov 14, 2023

Very basic, gentle introduction.

By Saroj K

鈥�

Nov 4, 2023

Good, Digital marketing course.

By Steph S

鈥�

May 2, 2024

Good instructors but too basic

By Srishti J

鈥�

Mar 5, 2023

moslty theoretical knowledge

By Ogunbadejo O

鈥�

Sep 27, 2022

I really enjoyed the course.

By sayam s

鈥�

Dec 26, 2022

i did not receive certiicate

By Dominique M

鈥�

Aug 7, 2022

Very repetitive and boring.

By Moayad a m A Q

鈥�

Mar 4, 2025

賱丕 丕爻鬲胤賷毓 丕爻鬲禺乇丕噩 丕賱卮賴丕丿賴

By Aaishwarya C

鈥�

Feb 9, 2024

Lazy content delivery

By Ren H

鈥�

Feb 9, 2025

that is good course

By Camilo B

鈥�

Jan 10, 2024

useful for beginners

By FTU.CS2 膼 A T

鈥�

Sep 30, 2022

Not really helpful.

By 袙芯谢芯写懈屑懈褉 袘

鈥�

Aug 14, 2024

锌谢邪褌薪邪 锌芯屑芯泄泻邪

By Dawood G

鈥�

May 5, 2024

so far so good

By Abdul G

鈥�

Oct 16, 2023

kurang menarik

By Saleem J

鈥�

Sep 19, 2023

helpful course

By Isararut T

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Sep 9, 2022

Too much quiz

By Veronica W

鈥�

Jan 13, 2023

for beginners

By Sk T A

鈥�

Oct 6, 2022

Informative