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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,954 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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2426 - 2450 of 6,443 Reviews for Foundations of Digital Marketing and E-commerce

By SERGIO L M

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Aug 22, 2022

It is always important to refresh and return to the beginning.

By Laxman S

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Aug 18, 2022

this course is very great to learn basics of digital marketing

By Rossii R

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Aug 18, 2022

Very good course to get your feet wet. Really went into detail

By Rosario B

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Aug 14, 2022

I like the videos because are well explained and the lectures.

By Monotosh D

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Aug 1, 2022

This is great course to upgrade you digital marketion crearrer

By Alan G

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Jul 14, 2022

great stuff to set the foundation for the rest of the courses

By Xeem H

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May 28, 2022

Good intro to digital marketing and well formatted. Great job!

By Carolina B

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May 1, 2025

simply enjoyable, dynamic, useful and easy tools for learning

By Ahmed I

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Jan 17, 2025

Very good course hope everyone doing marketing do this course

By Adiel R

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Jan 14, 2025

This course has some of the best instructors I've seen by far

By Deleted A

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Dec 8, 2024

Me parecio una introduccion muy completac e ideas muy claras.

By Tory W

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Dec 4, 2024

fantastic intro to understanding the basic concepts necessary

By Gavin D

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Sep 26, 2024

Very informative! Very easy to start with no prior knowledge.

By Egdar A C

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Sep 17, 2024

Really good to give you a clear picture of digital marketing.

By Obada Y

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Sep 14, 2024

It is a beautiful course and makes your practical life easier

By Ap贸stol M A

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Sep 3, 2024

Exceptional. The presenter was wonderful, thank her so much!

By Victoria D A

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Jul 5, 2024

Aprend铆 mucho sobre las herramientas principales de marketing

By Eric F L M

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May 27, 2024

Very good course. Informative precise and easy to understand.

By Goutham G

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May 11, 2024

very good course to understand the basis of digital marketing

By Ghulam A

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Apr 28, 2024

Excellent Learning Experience Throughout This Course. Thanks.

By Tabitha K

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Apr 18, 2024

I have acquired practical skills to get started in this field

By eduardo e m g

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Mar 8, 2024

ame este curso me hizo sentir mas capas de seguro de mi mismo

By Anthony D J

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Jan 30, 2024

It gives you a good start on the basics of digital marketing.

By Muhammad J

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Jan 16, 2024

Amazing digital marketing course clear my all basic knowledge

By Gabriel R

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Dec 31, 2023

Learned about the basics of e-commerce and digital marketing.