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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
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29,424 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to 糖心vlog官网观看. Keep it up!

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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2776 - 2800 of 6,847 Reviews for Foundations of Digital Marketing and E-commerce

By Anas I

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Oct 8, 2022

Each and everything was delivered with a smooth pase.

By Ayaan K

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Sep 28, 2022

it help you in learning lot of thing about e commerce

By Juliana K

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Sep 19, 2022

Good to learn about Digital Marketing and E-commerce.

By Nabil K

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Aug 1, 2022

Detailed, organized with a super explanation and info.

By Guillermo A J

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Jul 22, 2022

The course is worth it. Thank you Google and 糖心vlog官网观看.

By G .

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Jul 22, 2022

my first coursera course and it was worth every second

By Injamul A

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Jun 27, 2022

Very good and fundamental course on digital marketing.

By MAANVI K

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Aug 17, 2025

Great learning about digital marketing and ecommerce.

By Annalisa L

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Jun 13, 2025

Interessante e, salvo il primo modulo, molto concreto

By Nivedha R

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May 7, 2025

I learned lots of information for my growthful career

By ESTEFANY F S

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Apr 17, 2025

muito qualificado para os jovens e adultos aprendizes

By Francis S N

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Mar 22, 2025

Es un curso muy bonito me lleno de mucho conocimiento

By Siya 鈥� B

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Mar 20, 2025

Very Insightful and glad I made the decision to do it

By Nathaniel S

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Mar 9, 2025

Clear and comprehensive, and Joi was a great teacher.

By Hernan A

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Jan 14, 2025

Very nice foundation for becoming a digital marketer

By Rub茅n S G

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Nov 15, 2024

Muy buen curso con una adquisici贸n f谩cil e intuitiva.

By Shobhit K

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Sep 26, 2024

strong foundation for digital marketing....enjoyed it

By Sibelle B

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Aug 30, 2024

Excellent! Well explicative and clear, great lessons.

By Ghani A R

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May 21, 2024

Pembelajaran materi yang sangat mudah dan di mengerti

By Dzidzayi G M

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Jan 15, 2024

The course was detailed , full of practical examples.

By Fehmidah s

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Nov 4, 2023

Very informative and clear content. Highly satisfied.

By Katz R

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Aug 28, 2023

pretty good foundations for the rest of the programme

By J O

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Jul 8, 2023

perfect mix of videos, reading, interactive, and test

By Sally K

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Jun 29, 2023

A great overview of Digital Marketing and #-commerce.

By Angela M

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Jun 15, 2023

Loved this course. Can't wait to start the next one.