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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,997 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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2851 - 2875 of 6,454 Reviews for Foundations of Digital Marketing and E-commerce

By umm e a

鈥�

Aug 16, 2023

Thats a very good opportunity for the students.

By Rajendra P K

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Jul 17, 2023

Nicely designed easy to understand and build up

By shumaiza A

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Jun 8, 2023

It's too good to learn more things in less time.

By chaimae a

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May 31, 2023

i really learn a lot in this course it's helpful

By Adetutu O

鈥�

Apr 19, 2023

Great foundation and start to digital marketing.

By Jessica S

鈥�

Mar 14, 2023

very informative, presenting style is a delight!

By Angela A B

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Feb 15, 2023

Tr猫s bien organis茅, clair et les enseignants top

By AMIRA B R S

鈥�

Feb 7, 2023

I gain new interesting knowledge, thanks Google!

By Inga A

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Jan 25, 2023

great way to remember basic of digital marketing

By Blessings M M

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Jan 24, 2023

Excellent and a great impact with extreme skills

By Francis D

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Dec 30, 2022

Good introduction to the digital marketing field

By Jeremy C

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Nov 25, 2022

Well designed and easy to understand. Well Done!

By Putthiphong A

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Nov 16, 2022

It was an advantage to me and my future careers.

By Phoebe S M

鈥�

Aug 29, 2022

A very insightful course. Will highly recommend!

By Manuel M

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Jul 24, 2022

first course, learn the basics, SEM, SEO, SERP麓S

By Ahmed S

鈥�

Jun 19, 2025

This is a great learning platform for learners.

By Rehmatullah Q

鈥�

May 31, 2025

Great explanation and easy to understand topic.

By Adib M

鈥�

Apr 22, 2025

Kursus ini sangat informatif dan mudal dipahami

By Abubakr M B M A

鈥�

Mar 30, 2025

噩賷丿賴 噩丿丕 賲賮氐賱賴 賵賮賷賴丕 丕賱賰孬賷乇 賲賳 丕賱丕賲孬賱賴 丕賱賲賲鬲丕匕賴

By Franz P

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Sep 25, 2024

I've learned all of the modules that i takes <3

By Leidy N Z S

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Aug 23, 2024

excelente curso aplicable a mi vida profesional

By Sheryl O

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Aug 22, 2024

I learned a lot. Very well explained. Loved it!

By Rami A

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Apr 22, 2024

Great course and Instructors, Thank you so much

By Emilija R S

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Mar 12, 2024

Really good! thank you for sharing knowledge!!!