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Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,997 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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3451 - 3475 of 6,454 Reviews for Foundations of Digital Marketing and E-commerce

By Thuy N

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Sep 15, 2023

Very helpful, easy to understand

By Nur J M

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Sep 14, 2023

I鈥檓 so thankful for this course.

By Vanessa q

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Aug 9, 2023

Very informative and Educational

By popping u

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Jul 20, 2023

very informative, and exciting!

By Rizwan N

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Jul 11, 2023

Excellent learning & experience

By Gday L

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Jun 13, 2023

i am still hungry to learn more.

By Devon L

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May 10, 2023

Great information, very valuable

By carlo m

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Mar 8, 2023

Great course, super interesting!

By Dandy K

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Mar 6, 2023

im so satisfied with this course

By Charles G

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Mar 2, 2023

Great course, really enjoyed it.

By ERNESTO S

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Nov 24, 2022

Excellent. I learned new things.

By Majid K

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Oct 27, 2022

The best course offer by Google

By Claudia P

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Oct 5, 2022

Contain all the basics and more!

By MUHAMMAD S K

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Sep 30, 2022

Very usefull classes, i like it

By Kevin J M

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Sep 30, 2022

Very good insights on the topic

By Zaheer H

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Sep 17, 2022

Best Course, easy to understand

By Eyab M

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Sep 4, 2022

Good time with great information

By gita w

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Aug 8, 2022

the best place to study properly

By Sandeep D

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Jul 18, 2022

Superb start of 7 course journey

By Alex A

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Jun 30, 2022

Excelente Material y contenidos.

By Carlos U

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Jun 25, 2022

Excellent and sinmpler to follow

By Robert M

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Jun 14, 2022

Very insightful and eye opening.

By Shivam S

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Apr 25, 2025

It was very informative course.

By Alibi O

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Mar 15, 2025

Absolutely rich and infromative

By Asia T

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Mar 3, 2025

it's easy, simple to understand