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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,954 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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4301 - 4325 of 6,444 Reviews for Foundations of Digital Marketing and E-commerce

By Muhammad A

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Nov 28, 2022

Excellent course

By VIOLET, S E

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Nov 24, 2022

REALLY BENEFITED

By Avipsa S

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Nov 21, 2022

great experience

By Lim J

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Nov 12, 2022

very informative

By Saad N

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Nov 11, 2022

very informative

By Manoj K A

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Nov 11, 2022

Brilliant course

By Sai G

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Nov 9, 2022

It's best course

By MOCH L M

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Oct 23, 2022

sangat membantu

By Elisa B

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Oct 20, 2022

RReally usefull!

By Joelezob L

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Oct 20, 2022

Very insightful

By Yasir A A

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Oct 14, 2022

usefull courses

By Mazen M

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Oct 2, 2022

Very informative

By Margery M

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Sep 26, 2022

Awesome course!

By Shaji p

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Sep 24, 2022

awesome modules

By Napoleon C

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Sep 22, 2022

monster course!

By AGUST脥N A C D V

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Sep 21, 2022

Great material!

By Shaik I

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Sep 18, 2022

Great learning!

By Palak K

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Sep 12, 2022

very intresting

By Fofo K G

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Sep 2, 2022

very instructive

By Christina M

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Aug 28, 2022

Great program !!

By Abdulrahman B

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Aug 5, 2022

Excellent course

By Kamal b

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Jul 26, 2022

wonderful course

By Chizoba A

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Jul 21, 2022

Great curriculum

By Martha Y L

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Jul 15, 2022

VERY INFORMATIVE

By Nachiketas N

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Jun 25, 2022

Excellent course