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Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,954 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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4701 - 4725 of 6,440 Reviews for Foundations of Digital Marketing and E-commerce

By Alemayehu K F

鈥�

Apr 9, 2024

It was good

By ABDELHADI C

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Mar 29, 2024

Good course

By Naomi O

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Mar 28, 2024

exceptional

By Esther Y

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Mar 22, 2024

I liked it!

By Pedro J C N

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Feb 17, 2024

Best Course

By Jose L

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Feb 14, 2024

really good

By Lenon M

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Feb 9, 2024

Informative

By Qiqi U

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Feb 4, 2024

amazing one

By kainat g

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Feb 1, 2024

best course

By Mujeeb U R

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Jan 26, 2024

Outstanding

By MEKIBIB B S

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Jan 19, 2024

nice course

By Shweta U

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Jan 3, 2024

Best course

By Yasir S

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Jan 2, 2024

very good .

By SHUBHAJOYTI D

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Nov 10, 2023

nice course

By Andres B

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Oct 11, 2023

grate bases

By Ivan V

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Oct 10, 2023

good start!

By Shivanjali N

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Oct 3, 2023

nice course

By Alifah N H

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Aug 31, 2023

niceeeeeeee

By Ganpat C

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Aug 27, 2023

awsum stuff

By sineenart c

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Aug 24, 2023

really good

By Ziad N

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Aug 15, 2023

Exceptional

By Xuan T B

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Aug 2, 2023

I love this

By Vaibhav A M

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Jul 26, 2023

Information

By Md S H

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Jul 9, 2023

All is Well

By Samantha C

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Jun 27, 2023

Really good