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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
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27,954 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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4801 - 4825 of 6,439 Reviews for Foundations of Digital Marketing and E-commerce

By Raymond L

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Dec 30, 2022

Excellent!

By Samson M

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Nov 10, 2022

Very good.

By Analiz Z

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Nov 8, 2022

Fantastic!

By Jamshed H

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Oct 31, 2022

Great Work

By Shuvojit K

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Oct 29, 2022

well done

By BRIGHT H

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Oct 26, 2022

Fantastic

By Bhaginder K

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Oct 23, 2022

Excellent

By Hafiz M A

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Oct 22, 2022

excellent

By Noman D

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Oct 20, 2022

Excellent

By Daniella A Z B

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Oct 20, 2022

Loved it!

By Priya S

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Oct 12, 2022

thank you

By Jyotirmayee N

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Oct 8, 2022

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By MUHAMMAD M J

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Oct 8, 2022

good work

By Balzhan A

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Oct 7, 2022

i like it

By Nabil N

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Sep 27, 2022

excellent

By Nathalia R P

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Sep 27, 2022

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By Yadav s

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Sep 26, 2022

very good

By Yvan N

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Sep 17, 2022

very good

By GEORGIA K

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Aug 16, 2022

Thank you!

By daniel r

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Aug 13, 2022

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By Igor V

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Jul 23, 2022

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By Vivek P

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Jun 6, 2022

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By John

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Jun 26, 2025

excelente

By Muhammad F

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Jun 22, 2025

Very good

By Fernanda A

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Jun 18, 2025

excelente