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Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,981 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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6451 - 6475 of 6,993 Reviews for Foundations of Digital Marketing and E-commerce

By Aizan A

鈥�

Sep 1, 2023

Truely for those who want to start from scratch.

By Jennifer B

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Oct 13, 2022

Really helpful and the instructors are perfect.

By nora e

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Jun 6, 2022

great entry to marketing , instructor is so cute

By Abdullkafi A

鈥�

Aug 12, 2025

丕賱鬲乇噩賲丞 廿賱賶 丕賱毓乇亘賷丞 賱賷爻鬲 丿賯賷賯丞貙 鬲丨鬲丕噩 廿賱賶 鬲丨爻賷賳

By Chido N

鈥�

Aug 7, 2023

super informative

and gave a good

starting

base

By Joe S

鈥�

Oct 17, 2025

Very Informative and a good foundational start

By SOMYA D

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Jul 5, 2025

Quick moving, not a lot of detailed questions

By Chloe H

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Nov 5, 2024

Very informative and a great beginner course!

By Eleftherios D

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Sep 25, 2023

it was enoyed the course and learn the basics

By Keanne B

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Sep 14, 2022

It was very enjoable and a great foundation.

By Juana G B A

鈥�

Oct 5, 2025

realmente el curso fue muy agradable para mi

By Smita D

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Feb 8, 2025

Want a certificate for the course completion

By Deleted A

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Jun 20, 2024

its free and good for foundational knowledge

By Shardae L

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Oct 4, 2022

Learned a lot but no hands on practice yet.

By V农 膼 L

鈥�

Apr 12, 2025

I learnt many things about digitl marketing

By Marco Z S

鈥�

Jul 11, 2023

Very good introduction to digital marketing

By Mary N

鈥�

May 24, 2023

This course is very informative and helpful

By Harsha

鈥�

Dec 13, 2024

Thankyou so much for the wonderful session

By Ricardo G

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Apr 11, 2024

La traducci贸n me demora, busco en espa帽ol.

By Rohith V R

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Sep 3, 2023

Nice and useful content thought by experts

By Ravikumar D

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Mar 5, 2023

the certificate doesn't have my name on it

By Yenni G

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Jan 8, 2023

good knowledge to learn as always thankyou

By Zeeshan N

鈥�

Nov 19, 2022

Interesting and good contents for study ..

By Bemisal A

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Aug 30, 2022

It was very easy to understand and helpful

By Surya K

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Jul 21, 2022

Inshort, a good start with the foundation.