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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

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29,981 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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951 - 975 of 6,993 Reviews for Foundations of Digital Marketing and E-commerce

By victoria s

Oct 8, 2022

This was a great way to get introduced into the world of Digital Marketing and E-Commerce. The modules were very easy to learn and very comprehensive.

By Barkha G

Aug 12, 2022

Great course and insights. As a marketing professional for the past 9 years, this course was a refreshing insight into the latest trends and practices.

By suyash s

Jun 8, 2022

Good module for introduction to various aspects of Digital Marketing. Well presented with oncise reading materials and explanations as well as quizzes.

By Morgan A

Mar 1, 2025

This course really demonstrated the big picture, starting with basic ideas and defining key terms. This was extremely helpful for a complete beginner.

By Leticia A

Aug 29, 2024

Excelente ! completo, claro y muy bien explicado. Para el inicio es un curso que te llena de los conocimientos necesarios en este punto y bien guiado.

By Deleted A

Jan 23, 2024

very very easy to understand thank you google and coursera for this amazing course and amazing start also thanks a lot for giving me the financial aid

By Ricardo S

Jun 16, 2023

Great Course, well explained, bit sized, full of videos, detail explanations. 糖心vlog官网观看 Platform great experience. Thank you Google, thank you 糖心vlog官网观看

By Cynthia M

Sep 29, 2022

This was very interesting and enjoyable. It has helped me a lot in making sense of most of the terms I have been encountering in my current position.

By miphyk89

Jun 9, 2022

Easy to follow as it is very simply explained, especially for a complete newbie. I enjoyed the different medias used as to not make the course bland.

By Adamu M

Aug 21, 2025

I really appreciate 糖心vlog官网观看 term also thank you for got skills but I couldn't upload my NIN card because it's a photocopy. I am needing it seriously

By NADEGE F C

Jun 11, 2025

Esse curso oferece uma base s贸lida e pr谩tica, capacitando os alunos a entenderem estrat茅gias essenciais para atuar com efici锚ncia no mercado digital.

By Gaspar M

Apr 16, 2025

Muy buen curso para terminar de comprender los conceptos claves del Marketing Digital y Comercio Electr贸nico. Vamos por m谩s en los siguientes cursos!

By Lucy V

Jan 11, 2025

Great for refreshing digital marketing and also easy for beginners to learn about digital marketing with ways on how to transition to a new industry.

By myrna p

Jun 28, 2024

Very interesting and trending in this new generation of technology especially in marketing business and this is very useful in the more years to come

By Thidarat P

Feb 13, 2024

I really appreciate that you give an opportunity for me. This course is totally great for everyone who want to learn more about digital marketing.

By Fatimah A

Oct 31, 2023

I am happy I enrolled for this course. I learnt from the beginning till the end of the course. It was well detailed and explicit. Thank you at Google

By Erik N

Aug 27, 2022

Good course structure with videos, text explanations, deinitions, and wonderful one quiz and assignments help you to freshly remember the keypoints!

By GeraldVerse

Jul 18, 2022

This course is excellent! I love the layout of the classes such as videos followed up by reading and quizes. This helps memorize all the information.

By Fathi B

Jul 17, 2022

ce cours de digital marketing et e-commerce est d'une grande opportunit茅 surtout qu'il s'inscrit dans la tendance mondial actuelle de digitalisation.

By Luz M

Aug 19, 2025

Great course!! Very Clear and easy to follow.Perfect for beginners in digital marketing,I learned a lot and feel more confident to continue learning

By HUMAIRA N S

Sep 9, 2024

bahan ajar sangat lengkap, terdapat video, rangkuman, glosari, flash card, dll. materi mudah dipahami dan test menyeluruh pada materi yang diberikan

By Ionut M

Apr 4, 2024

Clear and easy to follow with sufficient material to have a good understanding of what Digital Marketing means. Looking forward to the next courses!

By Jacquelyn M

Aug 17, 2023

It was a pleasure to have Joi as my Instructor. She is knowledgeable, professional and has a beautiful presence

that made learning easier. Thank you!

By Tharita

Jun 24, 2023

Thanks for the good basic course from Google, but on 糖心vlog官网观看 I can't use the translate plugin for the test. It refreshes the web page all the time.

By Siobhan M

Jun 20, 2023

This Course kept my attention and really enjoyed learning the fundamentals of online Digital Marketing and E Commerce, highly recommend this course.