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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,928 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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1501 - 1525 of 6,436 Reviews for Foundations of Digital Marketing and E-commerce

By Ronan J

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Sep 6, 2022

I absolutely loved learning about the industry, and I am excited to see where the future takes me.

By Juan J G P

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Jul 10, 2022

Gracias. clarifica conceptos, motiva y nos permite seguir adelante con nuestra carrera profesional.

By Melanie G

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May 10, 2022

This course is life changing, you can definitely tell the google team put a lot of heart into this!

By Nicol谩s V

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Jan 31, 2025

I loved this course! Very engaging and motivating introduction to digital marketing and e-commerce

By Angelo A V L

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Jan 26, 2025

Curso completo y bien resumido de lo que significa el marketing digital y el comercio electr贸nico.

By Edgar P A

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Nov 23, 2024

Lo que proporciona es muy 煤til, las explicaciones y ejercicios ayudan a entender muy bien el curso

By Deleted A

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Nov 12, 2024

Excelente curso, la informaci贸n es importante para el Marketing Digital y el comercio electr贸nico.

By Nokulunga s

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Sep 25, 2023

i loooove the course its just what i wanted knowledge skills tutors videos everything just perfect

By Edwin S

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Aug 31, 2023

A lot of general information explain in a clear way. The motivational part in the videos is a plus

By anghy j

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Aug 13, 2023

this course open my mindset and encorage me to persue a new future so i am very gratefull for that

By R M

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Jul 26, 2023

Valuable course. This course materials helped me to learn the exact keywords of Digital Marketing.

By Ganesh S

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Jun 13, 2023

啶椸啶班啶班啶啶班す啷嵿ぎ啶� 啶椸啶班啶班啶班啶掂た啶粪啶｀啶� 啶椸啶班啶班啶︵啶掂 啶す啷囙ざ啷嵿さ啶班啷� 啶椸啶班啶� 啶膏ぞ啶曕啶粪ぞ啶む 啶ぐ啶� 啶啶班す啷嵿ぎ 啶むじ啷嵿ぎ啷� 啶多啶班 啶椸啶班さ啷� 啶ㄠぎ啶冟ゥ

By Chinenye J

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Apr 26, 2023

Thank you course era for this course. I am applying the things i learnt already in my new project

By Islam S

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Apr 25, 2023

Highly Recommended, It was a pleasure to listen the trainers, very professional and very creative.

By Thokerunga I

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Apr 19, 2023

This course is the best for anyone who wants to get into digital marketing as a complete beginner

By Carlos A C

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Apr 3, 2023

Fantastic. Excellent topics were addressed with very intuitive and easy-to-learn teaching methods.

By Talley M

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Feb 1, 2023

Excellent Course. I learned many new concepts from the learning and look forward to applying them.

By Gabrielle S

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Jan 28, 2023

This course was very informative and I'm ready to start the rest of my courses and completing them

By Krys B

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Jan 8, 2023

Very good course for getting a basic understand and functional understanding of digital marketing.

By Muhammad U N

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Dec 6, 2022

the course is not only knowledgeful but also interesting as it takes you slowly towards the ending

By Majid T

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Oct 24, 2022

Eexcellent course to develop the Foundations knowledge regarding Digital Marketing and E-Commerce

By jacquelyn b

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Aug 2, 2022

I love this course , I have learned so much these past four weeks look forward to the next course.

By Panagiotis P

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Jul 16, 2022

This course was straight to the point and way over my expectations. Great job! Highly reccomended!

By Worakamon W

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Jun 8, 2022

This course help me to understand and gain the knownledge about digital marketing and e-commerce.

By Andres E P

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May 31, 2022

Great course! Not only does it have great content, but has activities to practice your new skills!