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Back to From Likes to Leads: Interact with Customers Online

Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,850 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you鈥檒l explore social media platforms and identify which platform is the most appropriate for specific business needs. You鈥檒l learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you鈥檒l set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

PG

Sep 11, 2022

T鈥媓is course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

AS

Jun 17, 2024

Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

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By pape B G

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Oct 20, 2023

颈苍迟茅谤别蝉蝉补苍迟蝉

By Roberto C

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Sep 25, 2023

Wonderful...

By Charles R

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May 14, 2023

great course

By Syeda A S

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Feb 5, 2023

Great course

By Salah M A A

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Nov 17, 2022

great course

By Saira F

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Nov 15, 2022

Good Job sir

By Jay Z

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Nov 12, 2022

Great Course

By Deniss V

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Nov 9, 2022

Fine course!

By Albert T M

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Sep 10, 2025

exceptional

By AZIMAT A

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Jan 11, 2025

good course

By ukasha t

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Jul 31, 2024

outstanding

By Mohsin A

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Nov 21, 2023

Good Course

By Nguy峄卬 V 膼

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Jul 26, 2023

I feel good

By Pirapong S

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Sep 20, 2022

love it!!!

By Moh D D

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Jun 25, 2025

nice jobss

By JOSE G M M

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May 23, 2025

show papai

By fernanda l d s

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Jul 25, 2024

muito bom!

By Mirian R H A

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Jun 22, 2024

I LIKED IT

By Ph岷 D C

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Jun 22, 2024

Chien Pham

By Mohamed M

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Feb 8, 2024

So Perfect

By Ammar A

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Oct 23, 2023

Fantastic!

By Dipal H E

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Jun 23, 2023

Thank you!

By Clarizza O

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Mar 3, 2023

Thank you!

By Mois茅s S

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Feb 26, 2023

Wonderful!

By M A M

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Feb 25, 2023

intresting