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Back to From Likes to Leads: Interact with Customers Online

Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,713 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you鈥檒l explore social media platforms and identify which platform is the most appropriate for specific business needs. You鈥檒l learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you鈥檒l set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

PG

Sep 11, 2022

T鈥媓is course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

AS

Jun 17, 2024

Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

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676 - 700 of 743 Reviews for From Likes to Leads: Interact with Customers Online

By MONTASIR A M A

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Sep 20, 2022

Wonderful journey, I really enjoyed

By Erick O

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Dec 23, 2023

an excellent though a tough course

By AALIF

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Aug 10, 2024

Instructors voice was irritating.

By Binaya R S

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Feb 12, 2025

Very easy to understand!!!

By nora m

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Dec 24, 2022

very helpful and fruitful

By Mohammed S

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May 15, 2023

I learned a lot

Thank you

By Muhammad A S

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Dec 1, 2023

surprising knowledge.

By Ghani A R

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May 22, 2024

Very useful learning

By Janyce B

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May 13, 2024

Very informative!

By Peris W

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Dec 17, 2022

Very Informative

By Arockia d S

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Sep 26, 2022

Good Excellent

By George M

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Jan 10, 2023

Great course.

By Nag R D

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Oct 8, 2023

It was good

By CARLOS A M R

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Oct 28, 2022

muy bueno

By ANKIT R

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Sep 20, 2024

Very good

By Swapnil N

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Sep 19, 2022

Worth it

By C茅sar B M

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Dec 20, 2022

馃挭馃徏馃愤馃徏

By Hamida G

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Dec 27, 2023

Superb

By Karol D M C

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Mar 18, 2025

bueno

By Rohit R

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Oct 30, 2022

nice

By priyank k

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Aug 29, 2024

nice

By bacha e

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Oct 7, 2023

nice

By Alassani N

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Sep 8, 2022

cool

By Jo茫o L d S I Q

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Jun 20, 2023

1

By Nisha P

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Dec 1, 2022

Pretty simple and straightforward. If you have worked in social media in any capacity or taken a Marketing course in college, then you will already know plenty of the concepts covered in this course. There was a very strong focus on Hootsuite, which could have been supplemented by showing us how to use a few other tools too. Especially the free ones and the actual implementation of social media campaigns. The exercises are interesting to do.