Este curso fue dise帽ado con el prop贸sito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos m谩s relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas.
Fundamentos del Marketing
Fundamentos del Marketing
This course is part of multiple programs.
Instructor: Estela Trepat
6,614 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(265 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 8 hours
Learn at your own pace
Prepare for a degree
What you'll learn
Principales conceptos y aspectos del marketing como disciplina empresarial.
Relaci贸n del marketing con el negocio, aspecto estrat茅gico y relevancia del marketing operativo.
Relaci贸n de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.
Skills you'll gain
Details to know
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Assessments
8 assignments
Taught in Spanish
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There are 3 modules in this course
Esta semana te dedicaras a familiarizarte con los conceptos fundamentales del marketing, entender la relaci贸n entre el marketing y el negocio y la diferencia entre marketing estrat茅gico y marketing operativo. Asimismo, aprender谩s sobre la importancia de la segmentaci贸n de mercados, selecci贸n del target y su relaci贸n con la propuesta de valor de la empresa.
What's included
3 videos5 readings3 assignments1 discussion prompt
Esta semana explicaremos la importancia de desarrollar una propuesta de valor alineada con el posicionamiento que defina la compa帽铆a. Tambi茅n analizaremos tres modelos de comportamiento del consumidor y explicaremos el proceso de decisi贸n de compra. 驴Por qu茅 act煤an en forma diferente los consumidores ante el mismo est铆mulo? 驴En qu茅 basan sus decisiones de compra?
What's included
1 video2 readings2 assignments1 discussion prompt
Esta semana aprender谩s sobre el rol de la marca como activo estrat茅gico y su relaci贸n con los consumidores. 驴Por qu茅 decimos que las marcas s贸lidas agregan valor?
What's included
1 video1 reading3 assignments1 discussion prompt
Instructor
Instructor ratings
4.6 (25 ratings)Offered by
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Taking this course by Universidad de Palermo may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
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4.8
265 reviews
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86.41%
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10.56%
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1.88%
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0.37%
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Showing 3 of 265
AC
5
Reviewed on Apr 8, 2023
Muchas gracias por la oportunidad en la realizaci贸n de este curso, muy enriquecedor.
VB
5
Reviewed on Apr 28, 2021
Es un curso muy bueno, que te da herramientas m谩s all谩 de los fundamentales del Marketing.
AS
5
Reviewed on May 26, 2022
Un excelente curso que ofrece demasiada informaci贸n para fortalecer los conocimientos en marketing de tal forma que se desarrollen nuevas habilidades.
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Frequently asked questions
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