驴Quieres desarrollar un emprendimiento exitoso? La motivaci贸n para dar inicio a un negocio es esencial al igual que el correcto uso de herramientas innovadoras para visualizar nuestro emprendimiento y tener en cuenta las mejoras que podemos desarrollar.
Fundamentos del Modelo de Negocio Canvas
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Fundamentos del Modelo de Negocio Canvas
Instructor: Carolina Rosas
4,168 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(169 reviews)
Beginner level
No prior experience required
6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
7 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
There are 8 modules in this course
What's included
1 video
En este m贸dulo comenzaremos a conocer el origen y los primeros conceptos del lienzo de Modelo de Negocio. Veremos los bloques de los que est谩 compuesto, y analizaremos porqu茅 es importante al momento de emprender.
What's included
1 video2 readings1 assignment
En este m贸dulo nos enfocaremos en los bloques del lienzo Canvas que m谩s impactan en el modelo de negocio. Para identificar nuestro segmento de clientes, tomaremos en cuenta algunas variables de mercado que nos ayudar谩n a ser m谩s espec铆ficos y conocer mejor el perfil de los clientes; y asimismo, para definir la propuesta de valor, identificaremos los principales atributos y caracter铆sticas de nuestro producto o servicio y buscaremos su posicionamiento en la mente de los consumidores.
What's included
1 video2 readings1 assignment
En este m贸dulo analizaremos qu茅 tipo de relaci贸n queremos tener con nuestros clientes para su captaci贸n y fidelizaci贸n, cu谩ntos nos cuesta, y c贸mo influye en el desarrollo de nuestro modelo de negocio. Asimismo, veremos qu茅 tipos de canales existen para la atenci贸n y relaci贸n con nuestros clientes, y evaluaremos la mejor alternativa para el negocio.
What's included
1 video2 readings1 assignment
En este m贸dulo analizaremos los recursos claves del negocio, los cuales permiten no s贸lo crear y ofrecer la propuesta de valor, sino que tambi茅n permitir谩n llegar al p煤blico objetivo, generar las relaciones con los clientes, y finalmente obtener los ingresos. Tambi茅n conoceremos sobre las actividades clave, las cuales son las acciones m谩s importantes que debe realizar un negocio para alcanzar sus objetivos, y que var铆an de acuerdo al sector y tipo de modelo de negocio.
What's included
1 video2 readings1 assignment
En este m贸dulo comenzaremos conociendo las ventajas de realizar alianzas o asociaciones con empresas clave para ampliar el crecimiento del negocio, reducir riesgos y hasta costes. Asimismo, analizaremos c贸mo est谩 compuesta una estructura b谩sica de costes , y qu茅 estrategia definir al respecto. Finalmente, veremos c贸mo funciona el flujo de ingresos, y qu茅 acciones realizar para que el negocio funcione econ贸micamente bien.
What's included
1 video2 readings1 assignment
En este m贸dulo, a trav茅s del an谩lisis de un caso, veremos c贸mo aplicar el lienzo del Modelo de Negocio para una situaci贸n o problem谩tica real de mercado. Pasaremos por cada uno de los 9 componentes estudiados anteriormente y analizaremos de manera integral c贸mo esta herramienta ayuda a encontrar soluciones novedosas, y principalmente c贸mo ofrecerlas al mercado adecuado.
What's included
1 video1 reading1 assignment
What's included
1 assignment
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Instructor ratings
4.8 (23 ratings)Offered by
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Showing 3 of 169
ND
5
Reviewed on Mar 17, 2025
muy bueno
IJ
4
Reviewed on Apr 30, 2025
es bueno para afianzar las bases sobre ideas de negocio
OC
5
Reviewed on Apr 13, 2025
muy bueno y necesario en estos tiempos y para los nuevos emprendedores potenciales
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