在本课程中，我们会向大家介绍如何以（看起来像数学推导的）理论模型进行商管领域的学术研究，并且特别着重介绍在有多决策者的环境中，如何进行模型建构与分析，进而探讨「诱因」的经济与管理意涵。
商管研究中的賽局分析（一）：通路選擇、合約制定與共享經濟 (Game Theoretic Analysis for Business Research (1))
商管研究中的賽局分析（一）：通路選擇、合約制定與共享經濟 (Game Theoretic Analysis for Business Research (1))
Instructor: 孔令傑 (Ling-Chieh Kung)
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4.8
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6 assignments
Taught in Chinese (Traditional)
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There are 7 modules in this course
本週我们将对整门课程进行概述，让大家知道本课程的定位与目标，并且就本课程需要的最佳化理论（非线性规划的最佳化条件）做简单的介绍，并以定价和存货做為应用案例。
What's included
11 videos1 reading1 assignment
本週我们将介绍赛局理论的原理与应用。赛局理论博大精深，因此本週我们只就本课程会用到的部份（完全资讯下的静态与动态赛局）做简要的介绍，并以零售商间的水平竞争与供应鍊上的垂直竞合做為应用案例。
What's included
7 videos1 assignment
本週我們將介紹 McGuire 與 Staelin 兩位學者於 1983 發表於 Marketing Science 的研究。我們將探討製造商如何選擇要直營零售店或接受加盟，並理解為何選擇接受加盟可能解決製造商間的囚犯困境。
What's included
7 videos1 assignment
本週我們將介紹 Pasternack 學者於 1985 發表於 Marketing Science 的研究。我們將學習如何處理市場需求不確定時的存貨問題，並探討在供應鍊中製造商應如何設計退貨合約，才能引導零售商做出能達到雙贏的存貨決策。
What's included
9 videos1 assignment
本週我们将介绍授课教师与他的学生合着的一篇论文。我们将讨论一个有趣的商业策略：「帮自己的竞争对手打广告」，并且探讨商品的品质差异与合约型态将如何决定这个策略对策略实行者的影响。
What's included
9 videos1 assignment
本週我們將介紹授課教師與他的學生共同發表在 Transportation Research Part E 的一篇論文。我們將討論在近年來引起商業革命的「共享經濟」與「平臺策略」，探討提供快遞服務的雙邊平臺該如何制定收費與補貼策略。
What's included
10 videos1 assignment
本週我们将回顾并总结前六週的课程，同时也对有兴趣继续学习此领域的学习者提出建议。最后，我们将回到源头，聊聊到底什麼是「理论研究」，以及為什麼我们需要理论研究。
What's included
4 videos
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Reviewed on Mar 2, 2019
very good course about the concept of game theoretic and its application examples
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